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1Time Airlines: Car
Paying less for flights means you can stay on holiday longer.
Advertising Agency: DDB South Africa
Executive Creative Director: Gareth Lessing
Art Director: Darren Borrino
Copywriter: Stuart Turner
Photographer: Graham Kietzmann
Other additional credits: Cheryl Kietzman
Comments
Nice one
http://jazarah.net/blog/
great, but i think in south africa the car wouldn't be there anymore.
It *is* next to the passenger walkway, so I'm sure there was plenty of security around.
Chops for the intent, but the overhead hanging sign kinda kills it by turning it into a sledgehammer. If indeed you feel you need something like this, then the headline should have been *far* more emphatically sized.
Agree, this would be much more intriguing to the passerby without the billboard.
forced
I agree, a good idea that was overdone.
--
brandon
www.brandonknowlden.com
Forced
the money you save on the flight can be spent to retrieve the car.
Crap - Way overdone!
overdone and killed
Great work
Great.
Very nice... would definately draw some attention, but I agree with the comments about the hanging billboard. I mean, I agree the position is too obvious, but on the other hand some extra info is needed. But where place them? Less obviously on one of those concrete 'piles'? (don't know the correct word for that in English ;)
Erm, long-term parking?
too many messages
nice idea
ugly execution
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