The "Heli-bus" is a free skier shuttle bus, with 25-foot long "propellers" on top, that will ferry snowsliders between a complimentary, FirstBank-sponsored parking lot and the base area of Copper Mountain, Frisco, Colo. On its sides are the legend, Heli-Skiing. Now as affordable as Free Checking, and the FirstBank logo. Pending an aerodynamic breakthrough, sadly, it will travel by land only, as the propellers do not spin.
Advertising Agency: TDA_Boulder, USA
Creative Directors: Jonathan Schoenberg, Thomas Dooley
Art Director: Zach Shapiro
Copywriter: Phil VanBuren
Construction: EyeCandy Sculptures
Wrap: Sign Language
Published: March 2012