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Misjudged

Agency: 
Published/Aired: 
June 2009
Description: 

If you drink and drive, you're 16 times more likely to have an accident.

Advertising Agency: DMG Beijing, China
Chief Creative Officer: Dan Mintz
Creative Directors: Kelvin Lai
Art Directors: Kelvin Lai, Suki Song, Jinyang Zhao, Decipher Xu
Copywriters: Ian Barnes, Sigrid Hou
Photographer: Rocky Wang

Comments (6)

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Highest Rated

Madibaman's picture
Madibaman
Activity Score 107

This is really quite a stupid idea. The message isn't clear, the lampposts are actually planted ON the road, meaning they've the potential to cause accidents already, and the target audience - drivers - can't see the damn message on that little signage.

Guest's picture
Guest

Yup putting 16 lamp posts in a cluster by the junction sure does increase your chances of an accident, especially the ones on the middle of the road with the sign.

yctham's picture
yctham
Activity Score 178

Dangerous ad.

Guest's picture
Guest

Lamp posts in the middle of the street? This concept is the thing that is drunk and stupid. What the hell?

Guest's picture
Guest

Perhaps there is something I'm missing about Eastern cultures, but lamp posts fit in how? Having an actual drunk driver crash into a crowded sidewalk would cause awareness too, but it doesn't mean it'd be a good ad. Fail.

dsklan's picture
dsklan
Activity Score 1926

no obstacle for the red army tanks!

Madibaman's picture
Madibaman
Activity Score 107

This is really quite a stupid idea. The message isn't clear, the lampposts are actually planted ON the road, meaning they've the potential to cause accidents already, and the target audience - drivers - can't see the damn message on that little signage.

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