14 comments

dsklan's picture
1913 pencils
dsklanFriday, April 30, 2010 - 04:27

maybe it was cheap to publish in the paper...but award entries aren´t for free!!!

Duckman's picture
520 pencils
DuckmanFriday, April 30, 2010 - 08:11

That's not the case, they just wanted to reach the CDs.

_____________________________________________________
Trifles make perfection, and perfection is no trifle.

thedesignaddict's picture
4842 pencils
thedesignaddictFriday, April 30, 2010 - 04:35

Great idea. Fun and targeted.

Olafski001's picture
1173 pencils
Olafski001Friday, April 30, 2010 - 04:37

watch the casefilm here:
http://www.youtube.com/watch?v=VSZGCjBv_qU

talkingisfree's picture
2116 pencils
talkingisfreeFriday, April 30, 2010 - 04:59

Bad scam

Leyon's picture
61 pencils
LeyonFriday, April 30, 2010 - 06:10

very cool

Dzsoi's picture
5009 pencils
DzsoiFriday, April 30, 2010 - 07:58

Interesting, funny scam but sounds costly and complicated to reach... let's say... 4-5 CD's. Is it possible that this is a scam scam ad not for finding a CD but advertising the agency itself? Oh yeah, it is...

Guest's picture
GuestFriday, April 30, 2010 - 14:03

you want a creative director that does heaps of scam?

just hit up s&s or anyone in new zealand.

CA's picture
68 pencils
CAFriday, April 30, 2010 - 14:51

well it reached all of us didn't it? i think it's brilliant.

Guest's picture
GuestFriday, April 30, 2010 - 15:04

Well...

barbe's picture
102 pencils
barbeSaturday, May 1, 2010 - 17:07

What a great idea

royschellekens's picture
396 pencils
royschellekensSunday, May 2, 2010 - 06:37

Love it!

http://twitter.com/royschellekens

Hate advertising? Make better ads.

Guest's picture
GuestSunday, May 2, 2010 - 19:06

hehe :) funny idea, I hope it works

Guest's picture
GuestMonday, May 3, 2010 - 11:14

There is a typo. And this idea was done by juniors looking for a job in London some years ago.
Remember the ad with the phone number, that was only entered into awards to reach creative directors?
It only won a D&AD pencil. But still, it should be on the radar of anyone in Europe.