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14 comments

dsklan's picture
dsklan
1927 pencils

maybe it was cheap to publish in the paper...but award entries aren´t for free!!!

Duckman's picture
Duckman
520 pencils

That's not the case, they just wanted to reach the CDs.

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thedesignaddict's picture
thedesignaddict
5372 pencils

Great idea. Fun and targeted.

Olafski001's picture
Olafski001
1195 pencils
talkingisfree's picture
talkingisfree
2576 pencils

Bad scam

Leyon's picture
Leyon
61 pencils

very cool

Dzsoi's picture
Dzsoi
5364 pencils

Interesting, funny scam but sounds costly and complicated to reach... let's say... 4-5 CD's. Is it possible that this is a scam scam ad not for finding a CD but advertising the agency itself? Oh yeah, it is...

Guest's picture
Guest

you want a creative director that does heaps of scam?

just hit up s&s or anyone in new zealand.

CA's picture
CA
66 pencils

well it reached all of us didn't it? i think it's brilliant.

Guest's picture
Guest

Well...

barbe's picture
barbe
102 pencils

What a great idea

royschellekens's picture
royschellekens
390 pencils

Love it!

http://twitter.com/royschellekens

Hate advertising? Make better ads.

Guest's picture
Guest

hehe :) funny idea, I hope it works

Guest's picture
Guest

There is a typo. And this idea was done by juniors looking for a job in London some years ago.
Remember the ad with the phone number, that was only entered into awards to reach creative directors?
It only won a D&AD pencil. But still, it should be on the radar of anyone in Europe.

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