83 pencils 
Agency:Adfactors
Copy: Rajesh Sinha
Art: Mahmood Alam
These ideas are based on famous stories. 1st one where a fox couldn't reach the grapes. 2nd where a king was made to wait for food which was being cooked in a situation in which the heat couldn't quite reach up to the vessel. 3rd where a thirsty crow had difficulties drinking water from a pot because the water level was very low.
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Comments
I like it a lot! The typography and maybe copy needs work, but the idea and illustration is nice.
nice campaign!
murthy
where r u based murthy and where r u workin?
hi, am from Hyderabad, working as a visuliser!
murthy
Nice concept...copy needs a bit tweaking, though. "Better reach" doesn't sound right.