53 pencils 53 pencils 
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Technically Eve was never a fetus. Am I wrong?
hey ivan do tell me if the ad is working or not....
You're right.
Well, I think the headline on it's own without the small subhead is enough. Maybe you can try to shorten the headline too. It's a bit spoonfed at the moment. The idea is there, but it's not delivered sharp enough. I like the art direction.
hey ivan,
"technically" the ad doesn't talk of eve as foetus.....
check the premise dude and u'll be free of contradiction....
cheers..
You're right, but it's nonsense. How can the first female fetus be the first being within a mother. Where did the mother come from? Anyway this discussion leads nowhere. Chicken? Egg?
Nope, you aren't wrong Ivan. It's bit too far fetched.
tidbitz
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::Imagination is intelligence with an erection::
hey friend do tell me if the ad is working or not....
There's only one way to make an ad work. And that's REWORK.
tidbitz
________________________________________________
::Imagination is intelligence with an erection::
true mam, but its working isnt it?
Rework, and make it work dude. You've got the idea. Nag it till it comes out completely.
tidbitz
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::Imagination is intelligence with an erection::
Ok,
First thing, you ad did create the 'Oh F$*@' reaction, but then again it's not making me do something about it. we are bunch of copywriters who've just viewed your ad and infact we've done something on foeticide too... so we go "He he, saale tu bhi paida nahin hua hota.. shayad advertising hi nahin hoti... shayad apna C$#%#$ CD bhi paida nahin hua hota..". So see, it made us all laugh.. and only did that. Fine, you may win your trip to Cannes, but you've gotto make it more effective. Something which might actually work. India is a society where we can debate out the crux or any situation... sorry dude.. dil pe mat lena.. and see if you have any other executions too then share it..
Well wisher.
my well wisher or wishers,
thanks for two things.... 1. such a big comment 2. for your first reaction 'Oh F$*@'. will try for sure to coem out with more such creatives. n hey
ek servicing baanda yeh creative kaar raha hai. kuch socho.
keep writing n i will keep posting
sudi creativeworm
very funny ad not creative. well done.
ss