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I don't see an idea. It is too direct. Maybe you can twist it by signing the quotes. Like on this Economist ad.
Does the twist not come in the line of copy at the bottom?
And if not, does anyone have any suggestions on the signature twist?
Well. In a way yes. But it's not strong enough in my opinion. Let's see what others will say...
Ivan, thanks for the comments. I've been struggling with these ads. I do think they're a little straight. What does everyone else think? Any suggestions?