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This is the oldest post without any comment.
I feel I had to bump it.
And of course, it had to be lame PSA =)
No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094
Tagline and visual are two separate completely separate ideas. You should be singleminded for that matter.
Plus: Visually.. it's just bad all together.