Water. Is increasingly difficult to find. Do not waste.

Action performed for the collective 50graus in a labyrinth that was built around a fountain in the Ibirapuera Park. The goal is to make people feel on the skin of the difficulty of finding water, boosting the fight against waste. The action was visited by the Secretary of Environment and the Mayor of São Paulo.
Water. Is increasingly difficult to find. Don't waste.

Advertising Agency: F/Nazca Saatchi & Saatchi, Brazil
Creative Directors: Fabio Fernandes, Eduardo Lima
Art Director: Bruno Oppido
Editor: Erick Stossel
Photographer: Bruno Rondinelli
Graphics: Jomar Farias
Published: January 2009