Ads of the World is a commercial advertising archive and community showcasing the best and most interesting creative work worldwide. More
New service from AotW: Ads of the World Research with over 2 million ads.
Subscribe
THE AD STORE NEW YORK
Submitted by SuperMarcellino on Thu, 2008-04-03 08:51.
The Ad Store New York is getting toes tapping and spreading joy with a new campaign for Zappos.com. The campaign, called “Put a Little Zappos in Your Day,” brings to life the special feeling of getting the gift of a Zappos.com box. (Even if the gift-giver is you!) National TV spots blend live action with animation, as a delivery man spreads “Zappiness” to customers in an otherwise drab neighborhood. Backed by a feel good track from cult music icon Donovan Frankenreiter, the spot underscores the almost magical Zappos experience, which includes fast, free shipping, outstanding customer support, ridiculously easy returns and an amazing selection of shoes and apparel that would brighten any shopper’s day. National print advertising is breaking simultaneously along with out-of-home and digital efforts.
Client: Zappos.com
Agency: The AD Store
Creative Team: Brian Flatow, Tim Shaw, Marcello LaFerla, Aaron Brown
Directed by: Edouard Salier
http://www.youtube.com/watch?v=uTp21ZyFES4&fmt=18
| Attachment | Size |
|---|---|
| zap2.jpg | 133.65 KB |
Delicious
Digg
Reddit
