ZEISS eye care products

tagline : for better vision

Photo/art/copy : self

guys...i need feedback pls...shud this camp go in my book??

ZEISS eye care products
ZEISS eye care products
ZEISS eye care products
ZEISS eye care products

14 comments

ivan's picture
ivan

I don't really understand the ads. Sorry

Ivan Raszl, admin of AotW

chintan ruparel's picture
chintan ruparel
1516 pencils

they're simple ivan... the keys are dropped instead of being on the key-holder...etc mistakes that are caused due to blurred vision

~ old habits die hard, older ones never do ~

moonunit's picture
moonunit
125 pencils

The idea is there but the executions are pretty weak.
There's something i like about the 4th one, maybe because its more subtle than the rest.

Better executions/art direction is needed, thats for sure.

chintan ruparel's picture
chintan ruparel
1516 pencils

m a copywriter... will try to do whatever i can with these...thanks!

~ old habits die hard, older ones never do ~

Conceptual-eyes's picture
Conceptual-eyes
1475 pencils

The idea is too literal. And I won't mention the art direction. This route (mistakes because of poor vision) has been done so much better so many times. Medical cream on a toothbrush springs to mind. Keep thinking as this is too basic to get you a job. -- Nick

drain bamaged's picture
drain bamaged
34 pencils

hey mate, d ads need an art Directr right away. d 4th one has some thing abt it...others will be banal for both CDs n targets.
my word: keep it miles away from your book.

chintan ruparel's picture
chintan ruparel
1516 pencils

thanx guys... anyone els...? pixel, modal, wghtr, TRICKY ??

~ old habits die hard, older ones never do ~

TRICKY's picture
TRICKY
3950 pencils

i like 1 and 4 u see i wear glasses and if i dont i have em i get the same problem some times
i have these problems even with my glasses on my face maybe its my rasta dealer's stuff ?
sometimes its alcohool
over all its true
i am sure its just a thumbnail of an idea well go on work a little work on the art direction ;p

The man who stops advertising to save money is like the man who stops the clock to save time

chintan ruparel's picture
chintan ruparel
1516 pencils

that makes me feel so much better..phew! thanx, i'll rework them a bit...

~ old habits die hard, older ones never do ~

Kamikaze's picture
Kamikaze
716 pencils

the 4th one is really good...

Cheers!!!

- The trick to forgetting the big picture is to look at everything close-up.

alex3d's picture
alex3d
10 pencils

I also like ad 1 and 4, I think that ad 1 would work better if the keys where more jumbled up against the wall. Would give it a more realistic approach.

ellehcimeo's picture
ellehcimeo
3522 pencils

i do like the idea. yeah it's pretty simple., but i smirked a bit at them. just not at #2. I don't know what i'm not seeing in this one, and i don't need glasses. i would stick with 1, 3 and 4 and work them out a bit better visually.

chintan ruparel's picture
chintan ruparel
1516 pencils

good sugesstions guys...thanx!

~ old habits die hard, older ones never do ~

Mavrick's picture
Mavrick
28 pencils

I liked the 4th one.

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