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ZEISS eye care products

tagline : for better vision

Photo/art/copy : self

guys...i need feedback pls...shud this camp go in my book??

ivan's picture
ivan

I don't really understand the ads. Sorry

chintan ruparel's picture
chintan ruparel
Activity Score 1516

they're simple ivan... the keys are dropped instead of being on the key-holder...etc mistakes that are caused due to blurred vision

~ old habits die hard, older ones never do ~

moonunit's picture
moonunit
Activity Score 125

The idea is there but the executions are pretty weak.
There's something i like about the 4th one, maybe because its more subtle than the rest.

Better executions/art direction is needed, thats for sure.

chintan ruparel's picture
chintan ruparel
Activity Score 1516

m a copywriter... will try to do whatever i can with these...thanks!

~ old habits die hard, older ones never do ~

Conceptual-eyes's picture
Conceptual-eyes
Activity Score 1475

The idea is too literal. And I won't mention the art direction. This route (mistakes because of poor vision) has been done so much better so many times. Medical cream on a toothbrush springs to mind. Keep thinking as this is too basic to get you a job. -- Nick

drain bamaged's picture
drain bamaged
Activity Score 34

hey mate, d ads need an art Directr right away. d 4th one has some thing abt it...others will be banal for both CDs n targets.
my word: keep it miles away from your book.

chintan ruparel's picture
chintan ruparel
Activity Score 1516

thanx guys... anyone els...? pixel, modal, wghtr, TRICKY ??

~ old habits die hard, older ones never do ~

TRICKY's picture
TRICKY
Activity Score 3954

i like 1 and 4 u see i wear glasses and if i dont i have em i get the same problem some times
i have these problems even with my glasses on my face maybe its my rasta dealer's stuff ?
sometimes its alcohool
over all its true
i am sure its just a thumbnail of an idea well go on work a little work on the art direction ;p

The man who stops advertising to save money is like the man who stops the clock to save time

chintan ruparel's picture
chintan ruparel
Activity Score 1516

that makes me feel so much better..phew! thanx, i'll rework them a bit...

~ old habits die hard, older ones never do ~

Kamikaze's picture
Kamikaze
Activity Score 716

the 4th one is really good...

Cheers!!!

- The trick to forgetting the big picture is to look at everything close-up.

alex3d's picture
alex3d
Activity Score 10

I also like ad 1 and 4, I think that ad 1 would work better if the keys where more jumbled up against the wall. Would give it a more realistic approach.

ellehcimeo's picture
ellehcimeo
Activity Score 3516

i do like the idea. yeah it's pretty simple., but i smirked a bit at them. just not at #2. I don't know what i'm not seeing in this one, and i don't need glasses. i would stick with 1, 3 and 4 and work them out a bit better visually.

chintan ruparel's picture
chintan ruparel
Activity Score 1516

good sugesstions guys...thanx!

~ old habits die hard, older ones never do ~

Mavrick's picture
Mavrick
Activity Score 28

I liked the 4th one.

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