YALE LOCK

need your feedback!

hm ... let me think....

people are gossiping about someone... that someone got caught doing something... because the door wasn't locked?

hm... a bit too far stretched for me.

don't get it, sorry. maybe you need a headline. what would that be?

good work !
wt do u want to convey to public through this ?
is it privacy???
Samara Simha

only the telephone one is clear enough

I do not get this at all.

samarazo:

How is it 'good work' if you don't even understand it?

This product keeps doors locked and rooms and it's content secure.
Generally standard so cheap, easy to cut and they're resistant and don't break.

where do you sell me a door lock anywhere in these ads?

www.bahonsadvertising.co.uk

Step 1. Take pictures from stock photo of people whispering
Step 2. Put on Yale Lock Logo
Step 3. ?????
Step 4. Profit!!

Step 3: 'Collect underpants'

So I don't understand what this ad is trying to say. Sigh. I give up, you have lost me after I have looked at this campaign for at least, oooh, thirty whole seconds. And that's an age in advertising. I can't find the idea! Is that perhaps because there isn't one?

I hate stock libraries. HOW many student ad campaigns have I seen with stock photos and logos planted on top? They have drained people of any incentive of creativity. They should all be banned from the grasp of copywriters and art directors. Ad students should be given a creative diet of layout pads and marker pens.

I got it immediately - although I did have the benefit of seeing the entire campaign, which many end consumers may not. A headline might detract though, who knows?