Xerox Rehashed...

Fellas! There was a very awkward grammatical error in the previous one, i posted... So here's the rehash...

For those who are not aware of the dope... It's a guerilla idea for Xerox... I have a campaign in my mind, but just have to confirm whether this is on the right track or otherwise....

Cheers!!!

Xerox Rehashed...

14 comments

Kamikaze's picture
Kamikaze
716 pencils

Comments...

- The trick to forgetting the big picture is to look at everything close-up.

whitespace's picture
whitespace
1953 pencils

The commas are a little much. It, you know, breaks up, like, the sentence which, well, should be read in one fell swoop, aye?

Kamikaze's picture
Kamikaze
716 pencils

Gotcha pal... i think i need to work on the lines a bit more... But otherwise i believe, that the idea i
is quite OK...

Thanx a bunch people...

Cheers!!!

- The trick to forgetting the big picture is to look at everything close-up.

Conceptual-eyes's picture
Conceptual-eyes
1475 pencils

nice but the C***N thing annoys me. Say Canon.

Kamikaze's picture
Kamikaze
716 pencils

Okies... But am i allowed to say so???

Cheers!!!

- The trick to forgetting the big picture is to look at everything close-up.

TRICKY's picture
TRICKY
3930 pencils

i say keep the c***n...you can even have h****** p****** or others its understoodable ,

you dont need another brand in the ad

The man who stops advertising to save money is like the man who stops the clock to save time

Kamikaze's picture
Kamikaze
716 pencils

instead of being deadly indirect, sh'd i go for smthn sober like competitors or adversaries or even smthn like "our friends"???

Cheers!!!

- The trick to forgetting the big picture is to look at everything close-up.

TRICKY's picture
TRICKY
3930 pencils

depends on the market shares it could help a lot
i'll explain
if the market shares are really different i.e the competitor is in fierce competion with you but price wise cant do nothing about it then attack if not be friendly but normally as a creative you dont have to give a f**k let the account handler worry about it
cheers

The man who stops advertising to save money is like the man who stops the clock to save time

Conceptual-eyes's picture
Conceptual-eyes
1475 pencils

The sentence can be writen more succinctly than this. The grammar isn't 100% either.

weighter's picture
weighter
744 pencils

... i dont get it.

Also, try a play on the competitions logo, people recognize symbols/colors a lot quicker than "C***N"

Kamikaze's picture
Kamikaze
716 pencils

Hmmm that's kinda good.. i initially had the idea of blurring out the canon logo...
But weighter, i always look up to ur comments... wat do u think of the idea here???

- The trick to forgetting the big picture is to look at everything close-up.

weighter's picture
weighter
744 pencils

It's not clear that you're saying they took xerox's copiers to make their own. I maybe don't understand the history... did they buy xerox's patents or something like that? Either way its not clear...

instantly I think a more clear approach is to call Canon a 'copier' in some sort of way.

"Canon are excellent copiers... we're the orginal"

- XEROX

whitespace's picture
whitespace
1953 pencils

Excellent line that throws the current one out the window. (other than the typo of course)

Kamikaze's picture
Kamikaze
716 pencils

Gee, white space my pal... that's so rude... But i would feed my ego saying that the genesis of the better line was my poor li'l idea...

Cheers!!!

- The trick to forgetting the big picture is to look at everything close-up.

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