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You're on the cusp of something great. At the moment you are explaining too much. Perhaps Show the new logo with a line like " Save the panda before it's too late".
Thanks Jay, Im taking note on your comment.
Yeah, you are dancing around something nice. Boil your message down to it's essentials...
perhaps a timeline using different species that are extinct. But make the WWF logo with each extinct animal.
The last logo will be their current one with a line, maybe: "We're sick of changing our logo. Please help."
...off the top of my head.
know what seven did? seven ate nine.
addy u the man
Put the time in. This is a simple and cool campaign idea.
Thanxs to the people that has written their comments... Im thinking of some changes, but I need more feedback. Anyone else? Please Comments!
i wouldn't use the orca as it is also endangered. focus on the animal that replaces the panda. the important thing is not if it's spotted or not but if it can transport an additional message.
is it a stuffed animal, like a teddy bear? or is it just a non endangered species? maybe a non endangered obnoxious species?
a cockroach would take it too far perhaps but i think you get my point.
a centered (typographically appealing) headline: "save the panda bears". and you have a nice ad
*this post was editited several times :)
hey applause, that's a really nice one and i think, you are close to the final goal
keep it simple, i believe, time is not necessary
WWF is really a symbol in nowadays society, everyone knows it, so you dont need to explain much, the composition of logo shapes and colors is known
Looking on WWF ads, they are using very small logo and type usually.
Could be sufficient here, if you find an endangered animal (similiar shape to the panda), putting it into a similiar composition to the LOGOtype, placing it into the topleft or bottom right corner (where the WWF logo normally is), then placing the small sized line in the middle of the white sheet. Voila
in the moment it's too much of a visual ambush, because logo is too large.
due to the rational layout, i would change the line to some more emotional words. Sth like: "300 more slayings and we have to change our logo."
What if you put a question above the logo and then the copy was like "what animal will we have to use next?"
What happened here ? Did they steal the ieda that fast?
WOWOWOWOWOWOW!!!!! those CC&E Advertising are pretty pretty fast
Thats really risky posting stuff on this forum....
At the same time because it has a date of posting, you have proof of originality. In a way you can claim ownership of the idea by posting it.
That's the thing that really scares me..;
I hope my word is enough here, but I never steal an idea, I hope you believe me. I post this idea on the web before this guys posted it. What can I do? I dont want to be seen as a thief... but I think the idea belongs to me... no?
they had five days to rip you off. i hear you loud and clear.. remember you are not the only who noticed it.
Of course you didn't steal it, but they did. And the guys who stole it probably reads our comments on this forum. So to the guys who stole this ad : Do you get paid for for doing shit like this ? Do you have no creativity ? How the hell did you become art directors ? This is the worst thing you can do in advertising.
i believe if adsoftheworld gets more established over the next years, ivan could really build up a plattform to prevent stealing, if this was the case here.
CC&E Advertising have had WWF campaigns before, like the eye charthttp://adsoftheworld.com/media/print/wwf_eye_chart_one
as we know from Saatchi/Saatchi Guanghzou, it is sometimes difficult to control all the employees. You should dig further, if i were you.
and anyway, the campaign they have posted can be improved, just do it with yours and you'll get a better one.
mmh error and double post
Nice ads. Unfortunately someone is doing this now for wwf. Check out http://sandeepmakam.blogspot.com/ and scroll down. Sorry.
I know man, read up... I did it first.
I don't think you stole the idea at all. But think about this, The process to create an AD and publish it is much longer than a couple of days. There is a huge possibilty that you both had the same ideas. Sorry.
An interesting example of culturally transmitted learning in birds was the phenomenon dating from the 1960s of Blue Tits teaching one another how to open traditional British milk bottles with foil tops to get at the cream underneath.
It's been done so so many times before. Try something new, and steer awayfrom WWF - everyone does it and there's never anything new.