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Wonderbra ad
Submitted by mponomarev on Tue, 2008-08-19 15:40.
Hi, everybody!
Have a nice day! :) Please tell me what you think about this idea?
Should it have a line? Is this angle good to understand the idea?
Thanks!
Comments
Great idea.
Don't put it anywhere near your portfolio.
Thanks :) Will not :)
I'm being serious. Don't put a Wonderbra ad in your portfolio. Now matter how good it is.
Why?
he's right. everyone else has it, too. same deal for condoms, viagra, tabasco.
It's ok, but not great.
Thanks :)
Did You talk about execution or about idea?
I think it is about the idea man, I also feel it is OK, it is quite fresh ok? but it is not having a "wham!" effect. it is the same strategy again and again, it is boobs and I'm sure we are tired seeing wonderbra with boobs. but it is fresh, i can give you that!
I think it is a good idea. It could be a little cleaner on the page wrinkles at the bottom. I am not sure the cover of the magazine is the right one. Your background color and light falloff is good. I have to say that I didn't like it too much until I opened a large version. With a little better execution it could be great.
Best Regards,
Scott Shepard
www.scottshepardphotography.com
www.scottshepardphotography.blogspot.com
I have to respectfully disagree about not putting it in your portfolio. If it is great work, and appropriate for your clients, put it in.
Best Regards,
Scott Shepard
www.scottshepardphotography.com
www.scottshepardphotography.blogspot.com
Thanks a lot for so detail answer!
We will try to engage the level of picture with your help.
Nope.
It's great work someone else did. The agency that actually came up wit the original strategy and idea that is. This is just another execution. It doesn't show real insight or thinking on the creators part. Unless your a creative at Saatchi & Saatchi Singapore, don't put this in your portfolio. It's like doing another Mac / PC tv spot, Nike video or Absolut print ad. Anyone can think of one of those. Try a boring product that countless agencies haven't produced award winning work for.
Scott, don't give this kid bad advice. Stick to photography.
I agree that Idea is pretty old and there are a lot of different works for this brand.
But sometime you find fresh execution and you want to try it. Is it bad? :)
But anyway, now I understand what you mean. Thanks for good advice :)
What I was talking about was this one image. He didn't ask if it was an original idea. He asked about the line and the angle. I also didn't say that his page should go into a portfolio. He's trying something and asking for opinions, not pitching a campaign.
bebe,
I was referring to the general subject matter. To be clear, i think that if it is well executed and produced, original, and the subject matter is appropriate for its use, then yes, it should be used to represent your ability.
Scott Shepard
www.scottshepardphotography.com
www.scottshepardphotography.blogspot.com
Kinda tired of wonderbra ads, this isn't any better then the rest. Not saynig that it's bad, but it's a hard product to screw up with.
I used to agree with people like bebe about not doing condom/wonderbra/tabasco ads. But recently I've grown very fucking tired of it, it's become more of a cliche than doing a tabasco ad. If you have a good idea for an overused product or within an existing campaign then do it. At an agency a lot of your briefs will ask of you to do exactly that.
Concerning the ad, it has something good about it but you need to push it.
I'd be more inclined to like this ad if it had a different approach. "Makes men more attacted to you." "Give you more self confidence." etc. But it's still the same as what Saatchi & Saatchi did "Makes boobs bigger."
If you're going to do a product like this, find a different approach.
very nice idea...
good idea
gooooooooooooood/
love anything creative
http://addot.blogspot.com/
Hey,
Love it. One of the best I have seen here in a while.
Dalbir
www.AdOfDaMonth.com
nice... though i wish there were more wonderbra ads without the visual pun on the largeness of the breasts...
Today I have seen Lao-tzu and can only compare him to the dragon.
RahulMate
What wonder can happin with wonder bra. Real Stunning idea.
This ad is exactly the sort of crap that has made clients everywhere think that creatives these days are self absorbed wankers who don't give a shit about a client's business. Let us assume you actually did this ad for the actual Wonderbra client and they approved it. The first thing they would ask you is, "Do you have permission from the media owner to do this? How much extra is this gonna cost us?" After this the next question (and even I'd like to know this) is, "When you open the magazine to that Wonderbra page, what do you see--an actual tit? It is clear you've just shot a magazine and DI'd the image to get this result. Did you think thru how this idea would work in real life. Obviously not, because it falls flat under scrutiny. Of course, some may think, real world-how boring, we just wanna show pure creativity but at least think it through and make it watertight.
Cheers
If you kill my demons, my angels might die too.
I don't think it's an ambient, the spread is really like that. The ad is the picture of a magazine. But I wish people could stay off these clients it's getting a bit boring.
Hi, Scribbler :)
Why you so worry about client? I think Wonderbra made a lot of good working advertising :) And this one is just our try of some fresh view on old idea.
Anyway you understand it in a wrong way. It's a print, not ambient :) Of course in ambient format it doesn't work.
And also the presentation of ambient format usually have different form :)
"Why you so worry about client?"
Because they are integral to the process of creating, whether we like it or not. But since this is an 'initiative', I suppose it is irrelevant what the client may think.
Aaaannnnnyyywaaaay......so let me get this, this is a print ad that shows another print ad inside it? Fair enough.
In the past, I've chatted to a group of women friends about what they felt about the 'wear wonderbra and your tits look bigger' proposition. Cool women who don't mind talking about such things, obviously.
What I gathered from most is that it's too obvious for them and makes them uneasy. Buying it is like an admission that they have small tits and they are indulging in deception. (Like a guy buying a wig, possibly.) So I am convinced that most of these 'get bigger tits' wonderbra executions appeal only to men.
One exception is the Wonderbra stuff done by Publicis or TBWA in France which shows an entire bar transfixed by the appearance of 'someone' (who we don't see). The Wonderbra logo in the corner completes the puzzle. I think this approach probably resonated better with women as it changed the focus from their tits to the impression they make when they enter a room. Very different and very impactful.
If you kill my demons, my angels might die too.
I think I enjoy your insightful critiques more than the ads.
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