Belly Cushion

Advertised brand:Promo Cushion
Advert title(s):Belly Cushion
Translation of headline to English:

Advertising Agency (Name, City, Country):
Ogilvy & Mather Korea, Seoul, Korea
Agency website:
Chief Creative Officer: Wain Choi
Creative Director:Yongsun Kim
Art Director:Suewon Chang
Other additional credits:

Published/Released (Month, Year): Dec. 2007
Short rationale (optional):
This idea was created for "New World Fitness Club". When people hug the cushion, they feel fat belly. It would encourage them join fitness club and start working out for burning fat.

Belly Cushion


Citizen13's picture
478 pencils

Are Koreans cushion-huggers?

"Assume nothing, question everything."

wearmysocks's picture
1085 pencils

Meh, this'll only really work if a person holds it over their stomach, something I don't see most people doing. I guess you get the point even if it isn't, so it's ok. I don't love it though.

Energizer Bunny arrested, charged with battery.

Energizer Bunny arrested, charged with battery.

Citizen13's picture
478 pencils

Hey, I like your signature. It's hilarious :)

"Assume nothing, question everything."

everartz's picture
7611 pencils

this is a good idea.. i like it, well done

| Everartz |

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