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Belly Cushion

Advertised brand:Promo Cushion
Advert title(s):Belly Cushion
Translation of headline to English:

Advertising Agency (Name, City, Country):
Ogilvy & Mather Korea, Seoul, Korea
Agency website: http://www.ogilvy.com
Chief Creative Officer: Wain Choi
Creative Director:Yongsun Kim
Art Director:Suewon Chang
Copywriter:
Illustrator:
Photographer:
Other additional credits:

Published/Released (Month, Year): Dec. 2007
Short rationale (optional):
This idea was created for "New World Fitness Club". When people hug the cushion, they feel fat belly. It would encourage them join fitness club and start working out for burning fat.

Belly Cushion
Citizen13's picture
Citizen13
Activity Score 478

Are Koreans cushion-huggers?

"Assume nothing, question everything."

wearmysocks's picture
wearmysocks
Activity Score 1085

Meh, this'll only really work if a person holds it over their stomach, something I don't see most people doing. I guess you get the point even if it isn't, so it's ok. I don't love it though.

Energizer Bunny arrested, charged with battery.

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Energizer Bunny arrested, charged with battery.

Citizen13's picture
Citizen13
Activity Score 478

Hey, I like your signature. It's hilarious :)

"Assume nothing, question everything."

everartz's picture
everartz
Activity Score 7609

this is a good idea.. i like it, well done
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Everartz

| Everartz |

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