302 pencils WHAT TOBACCO CAN DO TO UR LIFE...
dododen 302 pencils | Fri, 2007-02-09 14:28
Brand/product advertised: Rajasthan Cancer Society(Non profit organisation)
Advert title(s): ZINDAGI
Agency: TOPNOTCH ADVERTISING (P) LTD. JAIPUR
Agency location (City, Country): Jaipur, Rajasthan, INDIA
Agency website address: www.topnotch.co.in
Creative Director: Dennis Massey
Art director: Dennis Massey
Copywriter: Sanjay Sharma
Photographer : Vaibhav Sharma
Translation of headline to English (if applicable): LIFE….Where it starts, and where its going to end….
Dennis
CD
11 Comments
Well if i understand your copy correctly.. it doesn't make sense.
Life doesn't start at a lit cigarette, perhaps you mean Death starts there.
I guess without the word "Life" the copy makes more sense.
Personally i don't like objects and stuff that are transformed into cigarettes or the other way around, its just a bit overused. There was this one ad though that showed a cigarette that bends backwards at the end and turns into a barrel of a gun (maybe saying "you're killing yourself" ?) i don't remember. Anyway, If you insist on using this visual i would at least get rid of the cigarette itself, and perhaps only show the burnt hand, with a possible copy of "Cigarettes kill cells in your body" or "A cigarette is not the only thing you're burning". Consider pulling some interesting facts about the damage of cigarettes, cancer or other related diseases.
Just thoughts.
thanx
Dennis
CD
innovative...creative...gr8...lovely art and copy...cheers
words win wars
thanx
Dennis
CD
Simple but powerful...
thanx
Dennis
CD
Zindagi - kahan shuru, kahan khatam (LIFE….Where it starts, and where its going to end….
).. in hindi it sounds more poetic... romantic... try re-phrasing it...
And i agree u don't need another cigarette in the hand... but u can't even leave that hand empty... just think more if you can do something about it...
powerful visual, its good.
I'm sorry to say, but I've seen this many years ago. But it was with a guys leg. While he smoeked, his leg would have that same effect of the cigarette. Anyway, its a strong idea.
______________
In God I trust
to YUDI....
the ad says that when you are smoking cigarette from one end the othe parts or the body burns too....\
thats the concept and thats why i have showed the cigarette in the hand
Dennis
CD
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