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raju's picture 63 pencils

VIBRATION

advert

Moto A 1200 with extreme vibration

Copy: Karan Raghav
Art: Raju Das

raju das.

32 Comments

Steviec's picture 126 pencils

You have an idea, but it is wrong on many levels. Sexualizing the product is a bad thing. Surely you could do it without stooping to a female orgasm joke. Think of other ways. I know you've found a 'benefit' (and who knows - it might sell some phones), but this would alienate/disgust more women than it would intrigue.

bkeeler1's picture 43 pencils

This ad is highly offensive....I suggest reworking the visual

raju's picture 63 pencils

Its not our intention to make fun out of anyone. Please take this ad as a saleing point of view. That product has a special added advantage. Please try it and have fun.

raju das.

gauri77's picture 15 pencils

Agree with you, It's such a gr8 idea. I like it.

karan raghav del's picture

thnks

dutta_krish's picture 5 pencils

I like it. Good Idea.

Righteousone's picture 755 pencils

a bit childish

borges's picture 66 pencils

make me wet wet...

Art director Max Miranda
copywriter Kart Partlas
K§M IDEA

Guest commenter's picture

ohh! its so true.. loved it..

chopradushyant's picture 19 pencils

extendddddddddddd it!!!!

timmytimtim's picture 62 pencils

pathetic - grow up

Guest commenter's picture

its about growing up only.

dansheppy52's picture 410 pencils

well, I looked up the phone model and nowhere in the description does it say "extreme vibration" or any deviation of the sort. This tells me you had an immature joke in your head that you wanted to turn into an ad.

Let's pretend though that this phone did have such an extreme vibrate feature (which doesn't seem like it would be sensible from a marketing standpoint to promote a phone that vibrates hard when we are competing against iphones, treos, blackberrys and other smartphones). This would still be a very first thought idea: OK...extreme vibrate...vibrate like a sex toy....girl having orgasm from vibration.

art direction is not bad.

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"There is no entitlement to the consumer's attention. It is earned."
-Luke Sullivan

www.dbsheppard.com

Guest commenter's picture

You guys are rocking!

Davosk's picture 4853 pencils

You could get away with the idea if it weren't so 'in-your-face'. In advertising, the joke works if it is implied by thoughtful insight. This execution is just crass. If you meant this as a joke then I hope it made your junior high school friends laugh.

davina2201's picture 33 pencils

Your idea is not bad but it wn't work that good, its just like the AXE advert - Turning nice girls naughty- where you see inflated boobs (coming from photoshop) with man hands pressing it. Its kind of oHH my god its so UNNATURAL, FAKE. You do not have to go beyond the limit, its just a bit of imagination.

It will surely hit people but will it pass on the message that your client want you to pass. It looks like a SEX toy, i do not think Motorola wants to display such messages.

raju's picture 63 pencils

thanks for discussing axe ideas here, at least it adds some more spice.

raju das.

charu jakhodia's picture

i dint like it atalllll sorry karan
according to me it makes no sense
dint expect this idea from you
try next time better
u can work on it and rework on it
sorry karan
good luck
otherwise u rock!!!!

Guest commenter's picture

no need of sorry, v always welcome comments.

timmytimtim's picture 62 pencils

if your going to do this ad and go for the shock factor value, you should do a whole body shot and make it much more less in your face. People like to thnk they have worked the ad out for themselves, dont show them the ad straight away.

jingwei's picture 150 pencils

I'm sorry, if I want dick and fart jokes I watch a kevin smith movie.

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come on, push it!!!!

Jaap Grolleman's picture 6401 pencils
CurryJ's picture 959 pencils

It's even worse if you're looking at it from a selling point of view...definitely needs to be reworked

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I think; therefore I am

karan raghav's picture 210 pencils
dnyanesh's picture 88 pencils
dnyanesh's picture 88 pencils
dnyanesh's picture 88 pencils
eyerightcloser's picture 106 pencils

It's in the wrong pocket.

karan raghav's picture 210 pencils
Kunz's picture 148 pencils

humor for humor's sake, and not new either.

matlh75's picture 51 pencils

Excellent idea, great ad !
Just do not pay attention to the puritans...
Your ad is funny, "naughty", and disturbing.
So what else ?
I think even girls would appreciate.
Today's ad is this.

matlh75's picture 51 pencils

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