Very Bright

no need to go easy just because its my first post ;)

Pretty basic borderline cheesy idea but interested in how effective it is to onlookers.

Does the copy 'very bright' or 'brilliant' work better? I have been jumping back and forth between the two...

Cheers everyone!

rikitiki's picture
Activity Score 630

If there wasn't already an influx of Einstein visuals already on this forum, i would like this more.

Is there any way to convey this idea without the use of a celebrity's head and hair? The idea will be stronger without having to use a famous person to convey 'smart'.

I hear you on choosing between Brilliant and Very Bright....hmmm, my vote is for Very Bright.

popdistortion's picture
Activity Score 1592

Same here. Very bright is a lot better. I actually like the idea but as SonOfAdvertising said, Einstein is a very popular image used for all kinds of of products, most recently a hair product. Maybe you could push it further. You've got a valuable idea here, explore a bit more.

ivan's picture
TRICKY's picture
Activity Score 3954

why is the lamp not lite????

The man who stops advertising to save money is like the man who stops the clock to save time

weighter's picture
Activity Score 744

How about the 2nd execution. Disrupting my approach by contrasting bright versus dim, instead of the more obvious einstein visual.

A nice touch would be finding a way to make the product shot appear to be a question mark.

weighter's picture
Activity Score 744

Ive pushed the idea in a little different direction with another comp. A new world leader that gives us less dim and more bright. Opinions appreciated :)