Van Lanschot banking

Van Lanschot Banking is specialised in investments. A fancy, private bank that offers you guarantee investing. This makes it, that there are almost no risk to invest. Here are two ads for magazines.

Concept / Art Director / Copy: Charlotte Vermeer, Kris

Van Lanschot banking
Van Lanschot banking

24 comments

Bye's picture
Bye
1468 pencils

That kris btw, is me.

pixelbomb1's picture
pixelbomb1
2565 pencils

Sincerely,
Arnold Santillan
714-206-2459

vermeer's picture
vermeer
9 pencils

Haha, does it help with the comment?

rikitiki's picture
rikitiki
630 pencils

#2 is awesome (jenga).

#1....definitely a good way to show "easy" but it works a little slower than the first...and is not quite as good. Here's why:

#2, The blocks (jenga) are actually a visual representation of "growth" or "building" (somewhat relevant to the client)....#1 is simply a baby toy. Sure, you could interpret it as "getting from point A to point B" but no one's going to think about it that much (except us ad people). And there's no Risk involved with #1 (as you mention in your concept above).

Nevertheless, really good thinking AND GREAT art direction...nice photography.

pixelbomb1's picture
pixelbomb1
2565 pencils

hey, what happen to seven?

Sincerely,
Arnold Santillan
714-206-2459

Micky's picture
Micky
55 pencils

I really like the first one. I got the concept very easily. The second is good, how ever the game of jenga is played by sliding pieces out of the tower of blocks. If the block have a logo like structure they will not be able to be remove and the game will not be able to be played. No winner or loser, I guess, but a client of the bank will want to win.

weighter's picture
weighter
744 pencils

Big thumbs up on the Jenga one... On strategy, clever ad, nice art direction... front page material. congrats.

Bye's picture
Bye
1468 pencils

This time we build the ad from the ground up, so we had all of the art direction in our own hands. I guess that's the big difference with my O.B ad. But glad you like it.

vermeer's picture
vermeer
9 pencils

Thanks for the comments. New for me, i noticed that i can learn from you guy's! keep it up!

chintan ruparel's picture
chintan ruparel
1516 pencils

lovely ads...cheers!

~ old habits die hard, older ones never do ~

ellehcimeo's picture
ellehcimeo
3522 pencils

a joy to look at. very nice. though i'm not familiar with #1. what was changed on it to make it easier?

Bye's picture
Bye
1468 pencils

The clue is at the top blocks. They can't fall over because of the lego-like support. Is something going to happen to these spamposts? I guess Ivan hasn't seen them yet. Thanks for the comments btw.

ellehcimeo's picture
ellehcimeo
3522 pencils

sorry, my mistake, i meant the one with the wire and the loop. i got the one with Jenga, thought that was brilliant.
i sent Ivan a spam alert earlier. maybe he's started his weekend early. lucky son of a...

Bye's picture
Bye
1468 pencils

Well normally that ring is very small thus makes it very hard to get to the other side, you have to know that game though. I hope Ivan gets back soon, or maybe it's a hint and we've been wrong all this time and spent so much time being creative when spam was the best way to advertise. Doubt it though.

ellehcimeo's picture
ellehcimeo
3522 pencils

ahhh, a small ring! okay then!
spam is only good when camping. or fried with some onions. never good on the internet.

ivan's picture
ivan

What spam are you guys talking about?

Ivan Raszl, admin of AotW

ellehcimeo's picture
ellehcimeo
3522 pencils

anything by this poster in the forum under dungeon: nike800123
there are tons of threads by nike800123 asking people to check out his site and buy stuff like clothes and shoes and whatnot. the spelling is terrible and that's what i find MOST offensive. that and you can't see the legitamate threads very well because of them.

ellehcimeo's picture
ellehcimeo
3522 pencils

that's "legitimate"

ivan's picture
ivan

Thanks! I'm sorry, the spam bot didn't work properly.

That user is so banned!

Ivan Raszl, admin of AotW

ellehcimeo's picture
ellehcimeo
3522 pencils

that's totally okay! you do a really good job of keeping the spam at bay. sometimes they are slippery spammers.

ivan's picture
ivan

Unfortunately there are false positives sometimes. Some of you may have experienced it when using legitimate comments with words such as viagra or gambling.

Ivan Raszl, admin of AotW

ellehcimeo's picture
ellehcimeo
3522 pencils

par for the course!

Bye's picture
Bye
1468 pencils

Edit, it's gone great!

flyingstag's picture
flyingstag
76 pencils

Really nice; banks are among the trickiest things to advertise so I really admire this fresh approach.

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