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Satishchandrashekar's picture 42 pencils

Valentines Day - Play safe with Durex

Satishchandrashekar (42 pencils | Fri, 2007-02-16 17:08
advert

NOVEMBER 14TH
Have no surprises for Children's Day

Happy Valentine's Day
DUREX

Concept Note:
The idea when looked into depth is communicating the fact that the time period between
valentine's day and children's day (Jawaharlal Nehru Birthday in India) is nine months,
which is also the time period of pregenancy.

Thus, to avoid surprises on children's day use durex condoms on valentine's day.

Regards,
Satish

Agency: Eternalite Advertising, Bangalore, India
Creative Director : Ajay Chavan, Art Director : Satish, Copywriter: Dilip

Comments

Conceptual-eyes's picture 1481 pencils
Conceptual-eyes | Fri, 2007-02-16 17:18

intersting thought but it's not working at the moment. you definately don't need to say 'children's day'... keep going with this

ivan's picture
ivan | Mon, 2007-02-19 01:17

Yes, this would make it work. Congrats

chintan ruparel's picture 1518 pencils
chintan ruparel | Fri, 2007-02-16 17:19

an old joke...dunno wat to say...im waitin 4 oders 2 comment

~ old habits die hard, older ones never do ~

Mavrick's picture 28 pencils
Mavrick | Fri, 2007-02-16 21:03

I think an ad on these lines has been done. Remember the 'Happy Father's Day'
Durex ads?

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