Valentines Day - Play safe with Durex

NOVEMBER 14TH
Have no surprises for Children's Day

Happy Valentine's Day
DUREX

Concept Note:
The idea when looked into depth is communicating the fact that the time period between
valentine's day and children's day (Jawaharlal Nehru Birthday in India) is nine months,
which is also the time period of pregenancy.

Thus, to avoid surprises on children's day use durex condoms on valentine's day.

Regards,
Satish

Agency: Eternalite Advertising, Bangalore, India
Creative Director : Ajay Chavan, Art Director : Satish, Copywriter: Dilip

Valentines Day - Play safe with Durex

4 comments

Conceptual-eyes's picture
Conceptual-eyes
1475 pencils

intersting thought but it's not working at the moment. you definately don't need to say 'children's day'... keep going with this

ivan's picture
ivan

Yes, this would make it work. Congrats

Ivan Raszl, admin of AotW

chintan ruparel's picture
chintan ruparel
1516 pencils

an old joke...dunno wat to say...im waitin 4 oders 2 comment

~ old habits die hard, older ones never do ~

Mavrick's picture
Mavrick
28 pencils

I think an ad on these lines has been done. Remember the 'Happy Father's Day'
Durex ads?

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