Valentines Day - Play safe with Durex
NOVEMBER 14TH
Have no surprises for Children's Day
Happy Valentine's Day
DUREX
Concept Note:
The idea when looked into depth is communicating the fact that the time period between
valentine's day and children's day (Jawaharlal Nehru Birthday in India) is nine months,
which is also the time period of pregenancy.
Thus, to avoid surprises on children's day use durex condoms on valentine's day.
Regards,
Satish
Agency: Eternalite Advertising, Bangalore, India
Creative Director : Ajay Chavan, Art Director : Satish, Copywriter: Dilip
Comments
intersting thought but it's not working at the moment. you definately don't need to say 'children's day'... keep going with this
Yes, this would make it work. Congrats
an old joke...dunno wat to say...im waitin 4 oders 2 comment
~ old habits die hard, older ones never do ~
I think an ad on these lines has been done. Remember the 'Happy Father's Day'
Durex ads?
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