Universal Children's Day
The world over, November 20 is celebrated as Universal Children's Day to respect the human rights of children around the globe.
In the UAE, and particularly Dubai, one of the major problems faced by young toddlers is the lack of time their parents (both of whom are usually working) can give to them. The problem is compounded by the lack of a support system like grandparents, uncles, aunts, etcetera.
The easiest way to get young children out of the way is to keep them at day care or in creches, meaning the little ones are usually 'locked' in prams and are dissociated emotionally from their parents. This, in the long run, acts as a deterrent to their growth.
To highlight this problem, Gmasco, Dubai has come up with this piece of communication to be released in the press tomorrow.
We would appreciate your constructive criticism. This is not so much about liking/non liking this ad. This is more about spreading the word for our innocent children.
Art: Vijay VC
Copy: Shantesh Row
CD: Kumar Ganesan
Agency: Gmasco, Dubai