The problem:
In Africa there are still a lot of people suffering from illiteracy.
The solution:
At night a lot of ‘messages in a bottle’ were thrown in the sea. The next day the beach will be full of bottles. Inside the bottle you could find a blank piece of paper, without a message on it, except for the small line of copy at the bottom of the page.
The copy:
On the other side of the ocean there are people who need your help, but they can’t read or write. Help us fight against illiteracy. Visit www.unesco.com



Amsterdam, The Netherlands's picture
Amsterdam, The ...

uhmmm.. What about (broken) glass bottles on the beach? The idea is nice, although the message in a bottle thing has been used for so many things allready..

Wordnerd's picture
6660 pencils

the thought is ok, especially 'other side of the ocean' part i like. but the reach is microscopic. Think about how to reach more people.

Also i'd think about: writing is not the only way to express yourself. maybe you can dramatise this fake 'cry for help' with drawings you can't figure.
right now you see there's a message in a bottle, you unfold it and notice that it is advertising immediately. very emotional start, very unemotional ending.

you need something more touching to get people to donate money

timmytimtim's picture
60 pencils

well i think this is really nice - good job

Dani86's picture
21 pencils

Thanks for all the critique guys...

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