Tupperware Microfiber Dishcloth

Hi,
This is an interactive-print-ad-piece of a dishcloth from tupperware. I think it doesn't need the tagline. What do you guys think?

Fig 1. Print ads in the magazine showing a dirty plate after meal with all spaghetti and sauce stains. There is a sign and few bit of puller with sign to pull in circular motion.

Fig 2. When the audience pulled the puller, there's a cloth picture out of the slip followed by clean plate surface printed "Clean in one wipe" Tupperware Fibre Dishcloth

Fig 3. After a full complete circle pull, the dirty plate picture is replaced by clean plate picture.