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water.jpg is the best one. the shape in 2 is confusing
Sorry but these mimic too much other art direction.
water.jpg has a good idea in it. needs a cleaner art direction possibly. looks a bit heavy at the moment.
the idea is too sophisticated for hot sauce users and it could be mistook for a water ad instead
I would disagree, I get it in a heartbeat and I am an advocate for the stuff.
On luerzers archive there is something similar with mustard. Can't find the link now though. You see a plate with a drop of mustard on it and a massive glass of water standing next to it.