546 pencils 
Just an idea we were throwing around the office, not sure about it.
we were think perhaps replace the ink with gravey from a christmas lunch or something,
let us know what your thinking
oh and it wouldn't be for tide, it'd be for an aussie brand just using tide for spec stuff
-SCRATCH 'N' SNIFF
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Comments
I personally love it :-) Nice ad.
the idea is mediocre. the visual pun isn't clever enough to stand out.
What you thought here could be quantified, cause its a decent idea but there that punch that is missing . . . look at it and you will find it.
maybe i would inverse colors of ink and shirt
There's nthg such as white ink.
inital response: its a copy based ad. the visual has been done repppppppppppppppeatedly...
now, do we have a strong copy in it?
i'm less enthusiastic...
may be u can also work out a different route...
on a separate note: the connection between the visual and the copy is 'good'. If the brand is on an introductory 'awareness' level, the communication may work...
shahid
shahid
I like the line and think that it really works. Maybe you could send out bon bons with samples of your product? Associating your product with a Christmas Tree is nothing new.
http://www.coloribus.com/paedia/prints/2007/12/07/201539/
http://www.coloribus.com/paedia/prints/2007/12/12/196241/
http://www.coloribus.com/paedia/prints/2007/10/12/194149/
http://www.coloribus.com/paedia/prints/2004/11/07/60326/
http://www.coloribus.com/paedia/prints/2004/02/17/53479/
http://www.coloribus.com/paedia/prints/2004/02/09/53265/
http://www.coloribus.com/paedia/prints/2004/05/05/55511/
http://www.coloribus.com/paedia/prints/2003/02/22/44851/
http://www.coloribus.com/paedia/prints/2002/12/14/43185/
http://www.coloribus.com/paedia/prints/2002/06/28/39100/
http://www.coloribus.com/paedia/prints/2002/10/17/41770/
http://www.coloribus.com/paedia/prints/2002/04/19/37409/
http://www.coloribus.com/paedia/prints/2002/02/10/35779/
http://www.coloribus.com/paedia/prints/2001/11/02/33109/
http://www.coloribus.com/paedia/prints/2001/11/26/33774/
http://www.coloribus.com/paedia/prints/2001/07/21/30118/
http://www.coloribus.com/paedia/prints/2000/06/06/19371/
http://www.coloribus.com/paedia/prints/1999/08/25/12924/
http://www.coloribus.com/paedia/prints/1999/04/14/10121/
http://www.coloribus.com/paedia/prints/1999/01/23/8427/
http://www.coloribus.com/paedia/prints/1998/09/14/5804/
fail
I would change the hue of that pen top, compared to the ink it looks purple, otherwise i have no problems with it...
-- 9 out of 10 dentists agree that most people will believe any statistic you throw at them.
i think its a really cool idea
Cute concept. I'm not shore if you need the Christmas tree, it could work, like you say, also with an other kind of stain...
This idea was done better here: http://flickr.com/photos/vccgraphics/2216371829/
Please try again.
Doesn't work. Stain is unwanted and here you are showing Tide will clean up your x-mas tree. Otherway round may be better where the clean part is perhaps the tree.
Dalbir
www.AdOfDaMonth.com
DaMon
www.AdOfDaMonth.com