This is the real Playtex Bra Campaign post.

This is the real Playtex Bra Campaign post.
This is the real Playtex Bra Campaign post.
This is the real Playtex Bra Campaign post.

5 comments

beautifulads's picture
beautifulads
43 pencils

Nice lines. Anyone else. How would people Art Direct these. I say with a more sophisticated B/W look.

come on guys! I know you all like breasts. Well most of you.

rikitiki's picture
rikitiki
630 pencils

yeah, i expected some breast jokes from all you guys here at AotW.

And yes, any art direction advice would be greatly appreciated. Although i've now heard from two people that a classy B&W would be good. But, i'm still not exactly sure how to approach that. Maybe a frame? Is this font cool? anything like that would help.....or examples of other ads....Thanks guys.

beautifulads's picture
beautifulads
43 pencils

One person mate ;) N

ivan's picture
ivan

I think this has potential, but the art is too colorful and complicated.

Ivan Raszl, admin of AotW

RobMc's picture
RobMc
243 pencils

im not sure but if the ads are about women impowerment, as they seem to be, your art direction may not even need to show the bra. women know what a bra looks like.

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