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This is the real Playtex Bra Campaign post.

This is the real Playtex Bra Campaign post.
This is the real Playtex Bra Campaign post.
This is the real Playtex Bra Campaign post.
beautifulads's picture
beautifulads
Activity Score 43

Nice lines. Anyone else. How would people Art Direct these. I say with a more sophisticated B/W look.

come on guys! I know you all like breasts. Well most of you.

rikitiki's picture
rikitiki
Activity Score 630

yeah, i expected some breast jokes from all you guys here at AotW.

And yes, any art direction advice would be greatly appreciated. Although i've now heard from two people that a classy B&W would be good. But, i'm still not exactly sure how to approach that. Maybe a frame? Is this font cool? anything like that would help.....or examples of other ads....Thanks guys.

beautifulads's picture
beautifulads
Activity Score 43

One person mate ;) N

ivan's picture
ivan

I think this has potential, but the art is too colorful and complicated.

RobMc's picture
RobMc
Activity Score 243

im not sure but if the ads are about women impowerment, as they seem to be, your art direction may not even need to show the bra. women know what a bra looks like.

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