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The HAT
Submitted by Gardy on Sat, 2008-07-05 18:28.
The hat its a creative piece, created in Honduras by Edgardo Herrera one
of the marketing creative of CREA DraftFCB in Honduras, This creation is to
honor to the United States of America on the celebration of their
Independence day 4th of July , “TheHat” was perform in base of one of the
most patriotic symbols of this great celebration, use by one of the most
populars character like “UNCLE SAM”, that’s why we thought to decorate THE
HAT with a glass of milk , as a tribute from LACTEOS SULA , one of the most
important lactose company in Honduras .
This add was published internationally through Diario LA TRIBUNA in
Honduras, also will participate in the GLOBO NARANJA one of the creative
contest in Central America by the agencies CREA, its an honor to us to send
this piece to theis important web pages like ADSOFTTHEWORLD.COM .
Thanks,
CREA DraftFCB HONDURAS
Advertised brand:SULA
Advertising Agency (Name, City, Country): CREA DraftFCB, HONDURAS, San Pedro
Sula
Creative Director: Alvaro Salgado
Creative: Edgardo Herrera
Art Director: Arturo Rivas
Copywriter: Carolina Delgado
Published/Released/Aired (Month, Year): 4 of july 2008
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Comments
no concept. shitty ad, extremely weak description. couldn't the agency have hired someone who actually spoke english?
It would be cool if the hat was a construction hat instead, or maybe a football helmet. And what if instead of milk you could attach beer cans with a straw and drink at ballgames and parties and...
Ohhh,
Nevermind.
i don´t like is so simple!
I am guessing this was only published in Spanish, hence: no English. And in case krautland is not familiar with the USA, you have to acknowledge the fact that the Latin community is no longer a minority there. So it may not connect with some Americans but surely with the Spanish people.