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I get the first two, but the parrot? I think you need to make them all more elegant and minimalist as it is too harsh at the moment.
Ivan Raszl, admin of AotW
the parrot is the clearest imo as he actually can repeat phrases
I'm actually more concerned with the headline. This was my first one but I tried a few others to try to link the images but they seemed too laboured and obvious so I went back to the first. Am a bit stuck.
I'm not sure about the elegant look, thanks all the same.
I dont get the Horse. I've seen the use of a fly for an athor newspaper campaign (a fly was placed on the cheeks of famous politicians). The parrot is clear though. Please explain the horse.
Is the horse "mister Ed" (the talking horse)?
The phrase "Straight from the horses mouth" means getting info direct from the person who said it.
- "Fly on the wall" (I wish I was a fly on the wall) means you could hear or see something first hand.
OK, the first two are based on phrases which I think any English speaking person would know, the parrot just repeats what it hears, no phrase there. I was thinking of a little birdie ("what a little birdie told me") but I don't know if that is as widely known.
ok, sorry didn't link it to the expressions. (maybe because of the parrot). It's a good idea. I think you should keep the elegant look but maybe the picture of the horse should be as elegant as the first and third.
It's a little too punny. I'm on the fence as to whether it doesn't work, or it's pretty good.
Wieden + Kennedy London recently did stuff for The Guardian. Theirs is beautiful and meaningful, yours pales in comparison, sorry.
can you direct me as to where I could see it?
To be honest, I was just testing out an idea, it wasn't a real brief, I could try it for a less prestigious news medium in the country I live and with different headlines.
I'm constantly working even when I'm not working on real briefs to keep sane. All your comments are helpful.
here it is http://wklondon.typepad.com/welcome_to_optimism/2007/03/new_guardian_c...
I just saw them on the front page, ok they're nice but nothing spectacular. They seem to have a 70's style to them.
The fly on the wall was done for the guardian or a similar broadsheet. It is very famous. sorry.
Again, could you direct me to this?
I'm sorry I can't direct you. It is in one of th D&AD annuals. I can't remember which. Nice thinking though.
Art direction is boring but i like the idea.