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This campagin was bilt on why don't you think to drink milk as an option like all other beverages, in order to increase milk consumption.
I like the idea but they don't need the two labels, you can say it with just the one on the glass, you're over stating the joke. Also I don't get the 'it's natural' link. All you need to say is 'drink milk instead' or 'milk is better'. Is this promoting Tetra Pak or a national milk production awareness? We don't see a logo other than the fake ones. You need to tell the reader who is advertising.
Thank you Davosk for your very positive comments and i will consider it.
About adding Tetra logo, Tetra wants to increase the milk consumption as a total loose and packaged without saying its name.
OK, I can understand that but I think they need to consider just a tiny logo somewhere. This is the first time I've heard of a client who doesn't want any kind of branding. It's usually us creatives who fight over logo sizes etc.