Tetra Pak

This campagin was bilt on why don't you think to drink milk as an option like all other beverages, in order to increase milk consumption.

Tetra Pak

3 comments

Davosk's picture
Davosk
4815 pencils

I like the idea but they don't need the two labels, you can say it with just the one on the glass, you're over stating the joke. Also I don't get the 'it's natural' link. All you need to say is 'drink milk instead' or 'milk is better'. Is this promoting Tetra Pak or a national milk production awareness? We don't see a logo other than the fake ones. You need to tell the reader who is advertising.

tamer samy's picture
tamer samy
683 pencils

Thank you Davosk for your very positive comments and i will consider it.
About adding Tetra logo, Tetra wants to increase the milk consumption as a total loose and packaged without saying its name.

Davosk's picture
Davosk
4815 pencils

OK, I can understand that but I think they need to consider just a tiny logo somewhere. This is the first time I've heard of a client who doesn't want any kind of branding. It's usually us creatives who fight over logo sizes etc.

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