Sumo Ballet

Wonderul idea of showing the dexterity of the phone. Though and yet beautiful.

Last year, it was Penguins.

This year it appears to be the year of the Sumo Wrestler.

Yay, trends.

Regardless...I dig this (the frumpy girl in the corner is a nice touch..."I wish *I* had a Sony phone"). I wonder if its a coincidence that it's Japanese mold-breakers featured in an ad for a Japanese product??

Clever, insightful, and very pretty...except for that type. Good LAWRD, PLEASE, fix that gawd-awful type. :) Half as big, decent typeface, and U've got an ad.

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"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca

I don't like this at all.

How does liking yourself relate to this phone? How could this ad not be for any other phone or a showercap or whatever else you like? How many conflicting messages are they communicating with this visual? The phone for bullies who take up the floor? The phone that makes sumo wrestlers look like sissies? The phone that makes you lose control and do odd things? The phone that makes kids hate you? The phone that makes people see you in a different light? This is confusing, this is unclear, this is bland.

I have briefly freelanced on Sony Ericsson. I've had account people dump a 200-page style guide onto my desk. I know you *have* to use the sony green ball to symbolize the heart symbol and show the phone up-front-and-center. This however is work for your book. Your role here is to show us how you would do it better, not how you would ape the shitty reality a shitty client makes you play in. By accepting the rule book in here you are endorsing it. You are agreeing that the ads for sony ericsson should look like this and you are stating that this is how you would approach other work if I hired you. I already have a boatload of people doing these ads. why should I hire another one just like them?

The ad is weak. You could have shown so much more interesting and believable situations that depicted the effect a walkman phone could have on your daily life. You did not. You settled for something that probably got bought and ran. If you are working on your portfolio in order to geta job at a serious creative place, kill this work.

Then again, you did end with three exclamation marks. Perhaps I'm too late for you anyway.

Hey isn't this the ad used for Swatch watches? and you just swapped it with sony ericsson phone? Come one man...

great photo...but why cellfones?

so did this ad actually run or was a speculative piece for your folio?