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Fabric soften advert
Art director george kimani
copywriter george kimani
Soft as bread? Bread is not particularly soft in my country. I guess this is cultural issue.
Works for me, I love soft bread.
usually clothes are softer than bread, especially toasted bread (it looks like toasted bread), Sorry this doesn't work for me.
depends where you get the bread from or what kind of bread it is...too open ended can be taken negatively...by the way i dont remember this running anywhere in kenya
Your strategy is showing...
Good is the enemy of great.