sperm bank, again

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sperm bank, again

6 comments

ChuckNorris's picture
ChuckNorris
834 pencils

Don't do ads for that kind of client. It's too easy.

Unless that is real stuff, and not just spec.

About the idea...
It's okay. But I think you can go further with this kind of client.

Desi's picture
Desi
1052 pencils

Interesting visual but doesn't say much. The pink looks bad as a background. Nice try tho.

mehulzolapura's picture
mehulzolapura
35 pencils

very basic thought man...

thinkFRESHdesign's picture
thinkFRESHdesign
246 pencils

very basic feedback (mehulz) man...anything "constructive"?

original doodles + creative sweat = thinkingfresh.ca

Modal Writer's picture
Modal Writer
335 pencils

what Meh is trying to say, I think, is that the ad is merely showing the obvious (sperm banks store what is essentially frozen babies, of all races and genetic makeup). This is a "basic" thought. Sometimes called "low concept". It's not saying anything new about the product/service, just introducing it in a new, and hopefully clever way. However, to break through, a low concept ad really needs an incredibly fresh direction to attack from in order to garner attention. This one, borderline clever, mostly just, "oh, yeah, frozen babies, i get it".

As far as somethign constructive, White Space (cc thinkFresh), I would suggest showing what this service means to people who want it. To these people, they aren't just frozen ice cube babies, they are sons, daughters, potential family. There is a highly charged emotional core to sperm banks, on both sides, so tap into that, show just how important this service is to those who want a baby. Or, flip it, and show the donator's side, are they doing it for money, or is there something bigger behind it (leaving a legacy). I think there's a good thought in either of those directions, especially the "leave a legacy, donate sperm" one. It's a hard angle to attack, but it'll be impressive if you pull it off.

Let's see what you can do Honkie, I mean Whitey...err, Space.

AdDavid's picture
AdDavid
406 pencils

that was a cool brief, only thing is the objective is not clear, shud the ad say that
more people shud come n donate sperm? the ad shown here too misses the response expected.
what's the objective of the ad? that's very important, isn't it?

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