Speedpost (Like FedEx)

Speedpost (Like FedEx)
Speedpost (Like FedEx)
Speedpost (Like FedEx)
Speedpost (Like FedEx)
Speedpost (Like FedEx)
Speedpost (Like FedEx)

13 comments

Stigset's picture
Stigset
1456 pencils

Excellent CE, just make different backgrounds, and you got a killer campaign

Minimum's picture
Minimum
1496 pencils

I've got doubts about the last one #4. If they can tell you there is delay in the delivery. Why cant they include the pizza with the note?

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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

justpassingby's picture
justpassingby
1368 pencils

true from minimum, also i would avoid using another brand name. its confusing.

Nice ideas, they need a whole new artdirection. Make each not different, different paper, handwriting, background etc etc

Conceptual-eyes's picture
Conceptual-eyes
1475 pencils

Cheers, I will definately make them all different places, papers handwriting etc. I just did this quick to show the lines.

Conceptual-eyes's picture
Conceptual-eyes
1475 pencils

I've added some new lines. Which are best?? Thanks

justpassingby's picture
justpassingby
1368 pencils

radio is brilliant
shooting star is great
i also really like the dinner one

the football, labour, the time and the pizza should be out. Thats just my opinion.

Copy_Can's picture
Copy_Can

This idea is great.

I love the shooting star, the radio, and dinner, too. But they're all pretty good.

But I agree, you really need help with the art direction... However, if you're a copywriter, I wouldn't worry too much about it, really.

GOOD JOB!

Conceptual-eyes's picture
Conceptual-eyes
1475 pencils

Cheers copy-can. I will re-post in a few days when I've had chance to art direct these. These was just to test the idea out ;)

Joseph Campbell's picture
Joseph Campbell
230 pencils

These are pretty good. I agree with the comments about the art direction. Also, I would make sure that you can tell it was a letter that was sent. When I looked at the first one, "Your dinner..." I saw it as just a note left on the counter or something. If an envelope would have been visible, that would have made it quicker. Also, if Speedpost has a branded envelope like fedex, use that in the visual. That way, you don't even have to put a logo in the corner. Oh, and use real handwriting rather than a font. Creative directors will see the use of a font as lazy.

Finally: the ones where it seems that the people could be in the same room or area, (dinner, football and shooting star) don't seem as strong.

I've decided I hate signatures.

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I've decided I hate signatures.

Conceptual-eyes's picture
Conceptual-eyes
1475 pencils

AJ?? Cheers man, need your comments dude.

TRICKY's picture
TRICKY
3921 pencils

luved em
keep it streamin.......................

The man who stops advertising to save money is like the man who stops the clock to save time

aj_stone1981's picture
aj_stone1981
482 pencils

Really nice. Play more on the "balls about to hit your window" as this one is funny and resembles things that happen.

Only thing is i think yoiu need to do more art direction to make it look like the letter was received, perhaps have a corner of a speedpost package coming in or in the distance out of focus. You need to show it's been delivered and this looks like it could just be a note put through the door.

fersvax's picture
fersvax
1237 pencils

Very talented copy, work harder on the art direction.

FER.

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