Special Brew

Hope everyone likes them. Checkout http://ajstone1981.blogspot.com/ to see more of our work.

-Andy Stone (art director)

Special Brew
Special Brew
Special Brew

6 comments

advert2ad's picture
advert2ad
237 pencils

i didn't understand properly.
if the first one is an accident spot..then it's not at all good.

-Cheers,
Sandy

aj_stone1981's picture
aj_stone1981
482 pencils

It's a twist, and never meant to run. The idea is just that the beer is so strong that the only benefit to it is that you don't feel pain, or you're oblivious to any bad things that may happen.

TRICKY's picture
TRICKY
3921 pencils

this beer is damn strong in alcohool

The man who stops advertising to save money is like the man who stops the clock to save time

Stigset's picture
Stigset
1456 pencils

I wouldn't put this in my book...

MCP's picture
MCP
231 pencils

You can't do that. Try things like chicks and late night burger joints, too many people die drunk, it would work better as an anti-drink driving campaign.

aj_stone1981's picture
aj_stone1981
482 pencils

Funny you should say that, we were offered a brief for it to switch it as a drink driving campaign but got hired in the end.

I'm not sayin these ads would run, it's just concepts for a book. As we all know you've gotta show you can think differently, find the one good thing about a product when it's totally presumed as being rubbish, and work with what you've got.

I'm sorry if it ofends anyone, it was meant to be taken with a pinch of salt, it was really well received at our crits just for being so far from the norm.

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