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Hope everyone likes them. Checkout http://ajstone1981.blogspot.com/ to see more of our work.
-Andy Stone (art director)
i didn't understand properly.
if the first one is an accident spot..then it's not at all good.
It's a twist, and never meant to run. The idea is just that the beer is so strong that the only benefit to it is that you don't feel pain, or you're oblivious to any bad things that may happen.
this beer is damn strong in alcohool
The man who stops advertising to save money is like the man who stops the clock to save time
I wouldn't put this in my book...
You can't do that. Try things like chicks and late night burger joints, too many people die drunk, it would work better as an anti-drink driving campaign.
Funny you should say that, we were offered a brief for it to switch it as a drink driving campaign but got hired in the end.
I'm not sayin these ads would run, it's just concepts for a book. As we all know you've gotta show you can think differently, find the one good thing about a product when it's totally presumed as being rubbish, and work with what you've got.
I'm sorry if it ofends anyone, it was meant to be taken with a pinch of salt, it was really well received at our crits just for being so far from the norm.