“Smoking cause impotency”
Design brief: In India mustache is a strong indication of a man being a man (manhood)
We are using the mustache as an idiom of a strong manhood as I have portrayed in this
Design indicating that gradually a smoker leads him self towards impotency. An impotency
Is such a word no man would like to emerge him self in this position. The gradually
decreasing size of mustache portrays the smoker leading towards impotency.