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SAVE YOUR MARRIAGE
Submitted by Sue Anna Joe on Thu, 2008-03-06 12:19.
The man in the white shirt and lipstick is taken from sxc.hu. Vanish is a stain remover product.
Not quite sure with the placement of the product, seems a bit awkward? A more 'interactive' version of would have a flap over the lipstick stain, and when you flip it over it reveals the white and clean shirt without the lipstick underneath, and on the inside of the flap itself is the Vanish logo/product.
This was just a quick class exercise. Would like to get some constructive critics, and whether such an idea would actually sell?
Thanks.
Anna
sueannajoe.com
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Comments
sure it works - it's a solid idea. (not sure if it's not already done though, wouldnt be surprised if so)
But i would advise you to change the line - you adress to married men only, perhaps try a more neutral line like "Clean your conscience."
I suggest you make this a men magazin - only ad. Your flip over idea would be so much stronger that it justifies the money.
To the stain: actually, no woman would kiss the collar directly - doesn't really matter here that's creators freedom to easen the idea. i just noticed ;)
This is a solid ad. perhaps try to think of special placement. f.e. you see that when leaving a brothel. (btw: in this case your original headline is perfect ;)
I like "Clean your conscience". Though "save your marriage" sounds punchier, it probably isn't strong enough to go with the imagery. Hmm.
Yeah the collar thing, makes me wonder, who actually came up with that in the first place? Hehe.
Thanks for your input!
sueannajoe.com
Sorry, this is just plain retarded. Considering women are statistically still the bearers of the laundry duty in a married couple's household (do the research) this is just nonsenseical. The dead give away to an affair is the husband bringing home laundry detergent and actually doing a load of wash.
You have to have solid and validated rational behind your executions. You could drive a truck through the holes in this one
Good is the enemy of great.
Actually did think of the women doing the laundry instead of men. Perhaps if the product was an 'instant stain remover', that you don't really need water or having to actually put it in the washing machine would be more logical? *shrugs*
Thanks. Definitely will keep that in mind. :)
sueannajoe.com
I beg to differ. I know the gist of this forum is to put critiques but if were to get sooooooo nitpickety here of who actually does the laundry then an ad could actually never get made...
The ad by the way is not "retarded" and I do think that the chosen copy is more "punchier."
Keep up the good work....
"I have no friends, and don't want any." - Michelangelo
I've always wondered why a woman would kiss a mans shirt collar in the first place. It's a stupid but accepted cliche.
The ad is very lame.
Drive all night CC3.
Unconstructive comment, but thanks anyway. So what types of ads that aren't lame to you? Definitely would like to see some examples. Perhaps I could gain some pointers.
sueannajoe.com
Do your research like on aotw front page, or Ivan's chosen links to other ad sites, or Lurzers Archive etc.
I think its a good idea. Regarding the lipstick mark and Davosk's comment,women do not directly kiss the collars of men thats not what the lipstick on the collar cliche means. Women kiss the necks of cheating husbands and the collar rubs on the neck because of its close proximity, and therefore creating lipstick marks. The idea would work better if the marks were smudges of lipstick rather than a perfect set of lipstick marks.
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