I've been around for 14 years in the industry and have'nt seen it yet. Anyway, if u can tell me where and when or if there is a url, please do forward it to me.
Submitted by nice gaijin on Mon, 2008-04-28 13:04.
I think this refers to a story where there's water in a vase but the crow can't reach it, so he drops pebbles into the vase to raise the water level so he can drink. I'm not sure where the story is from, though.
This is one of Aesop's famous fables (and it's universal, not specific to India). Well, here goes.
The Crow and the Pitcher
A Crow, half-dead with thirst, came upon a Pitcher which had once been full of water; but when the Crow put its beak into the mouth of the Pitcher he found that only very little water was left in it, and that he could not reach far enough down to get at it. He tried, and he tried, but at last had to give up in despair. Then a thought came to him, and he took a pebble and dropped it into the Pitcher. Then he took another pebble and dropped it into the Pitcher. Then he took another pebble and dropped that into the Pitcher. Then he took another pebble and dropped that into the Pitcher. Then he took another pebble and dropped that into the Pitcher. Then he took another pebble and dropped that into the Pitcher. At last, at last, he saw the water mount up near him, and after casting in a few more pebbles he was able to quench his thirst and save his life.
Priyanka, to answer u r question, that ad u saw for dainik bhaskar was the same one (becoz i had sent it for The Dry Ideas contest too) from RKSwamy BBDO. Just that i'm posting it here now. Hope u r clear now.
Its funny and good. Remove "Do not let the story end". If you say only "Save water", there's more curiosity to know what's going on! Right now, you are completing the thought circle. Keep it open. Let the viewer find the missing link.
Thank you all very much. I'll agree on the font davosk, but the story happens to Aesop's Fables "The Thirsty Crow". It is pretty much universal and almost every kid learns about it in school especially in countries where english is taught from day one. anyway thanx again.
They didn't teach that in my school but I'm from Australia where they only taught lies about Aboriginal intergration after British colonization. See 'Black extermination in a new white land' in Wikiapedia.
okay, a fable. I got that from the comments but I didn't understand the ad initially. this is a case where I'd have to ask how many in your target audience would get it. if the number is less than 80% then it's a problem.
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very very very very very very very very very very gooood......keep it up..........art could have been better....amazing..love it.
has been done before.
I've been around for 14 years in the industry and have'nt seen it yet. Anyway, if u can tell me where and when or if there is a url, please do forward it to me.
cant find the url..but have seen it in dainik bhaskar's save water / dry holi campaign last year or so.
really nice
what is this referring to? an indian story?
my guess to... :-)
- Here I should have written something smarter -
I don't get it either. :(
I think this refers to a story where there's water in a vase but the crow can't reach it, so he drops pebbles into the vase to raise the water level so he can drink. I'm not sure where the story is from, though.
This is one of Aesop's famous fables (and it's universal, not specific to India). Well, here goes.
The Crow and the Pitcher
A Crow, half-dead with thirst, came upon a Pitcher which had once been full of water; but when the Crow put its beak into the mouth of the Pitcher he found that only very little water was left in it, and that he could not reach far enough down to get at it. He tried, and he tried, but at last had to give up in despair. Then a thought came to him, and he took a pebble and dropped it into the Pitcher. Then he took another pebble and dropped it into the Pitcher. Then he took another pebble and dropped that into the Pitcher. Then he took another pebble and dropped that into the Pitcher. Then he took another pebble and dropped that into the Pitcher. Then he took another pebble and dropped that into the Pitcher. At last, at last, he saw the water mount up near him, and after casting in a few more pebbles he was able to quench his thirst and save his life.
Let there be light!
Priyanka, to answer u r question, that ad u saw for dainik bhaskar was the same one (becoz i had sent it for The Dry Ideas contest too) from RKSwamy BBDO. Just that i'm posting it here now. Hope u r clear now.
Let there be light!
Any other comments people.
Its funny and good. Remove "Do not let the story end". If you say only "Save water", there's more curiosity to know what's going on! Right now, you are completing the thought circle. Keep it open. Let the viewer find the missing link.
Thanks jaggy, thought so myself but since i was sending it to a contest run by a hindi newspaper i kept it Foolproof. thanxs
nice
copywriter
mumbai
Early to bed, early to rise, work like hell and advertise
I really like the old interpretation. But ps make the layout more creative. This is certainly not for west to comment.
Cheers.
thanx
Hey guys how bout some more feedback?
nice idea
Hello people more feedback reqd.
good one keep it up man,
Think Again
superb
I'd love to get more feedback friends.
dude its owesome.just love this.......
love anything creative.
I only got it from your explaination. Not exactly a widely known fable to grab everyones attention. Nice try but the choice of font is wrong.
Thank you all very much. I'll agree on the font davosk, but the story happens to Aesop's Fables "The Thirsty Crow". It is pretty much universal and almost every kid learns about it in school especially in countries where english is taught from day one. anyway thanx again.
They didn't teach that in my school but I'm from Australia where they only taught lies about Aboriginal intergration after British colonization. See 'Black extermination in a new white land' in Wikiapedia.
hahaha
great idea
Very witty! And yes they taught us this in school! Hmmmmm... kindergarten! Ah! Those were the days!
okay, a fable. I got that from the comments but I didn't understand the ad initially. this is a case where I'd have to ask how many in your target audience would get it. if the number is less than 80% then it's a problem.
If you put your mind to it in earnest, and you really think the world needs to save water, then I'm sure you can do better than this.
Good one.....!
Need to work on art.....
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