Save Tiger




advert

More than half of the Bengal Tiger population was lost to poaching in the last decade.
Save the Tiger.

Agency: Cell 18
NCD: Zubin Driver
Art Director: Shirish Gujarkar
Copywriter: Kshitij Salve

AttachmentSize
001 tiger.jpg569.29 KB


Comments

hi10's picture

liked it

but focus on art direction

very nice visual. could look a bit more tiger-like, but i'm no art-director. However, this is no ad, yet. who is speaking to me? what do you want people to do? donate? where? what do they do to save these tigers? charity-ads are easy to deliver the message, but hard to actually work.

if you want people to give you money, you have to give them at least a good feeling in return. right now, you only give them the bad feeling, poor tigers are (were) slaughtered. a touching copy should fix that

Good work guys!!!

Good work guys!!!

good good i know it's still a quick sketch but there's an idea here

check out
http://adsoftheworld.com/forum/exhibition/human_rights_movie_week

Davosk's picture

Interesting visual solution but idea is weak.

who's the tg?
shahid

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