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Devanagan's picture 23 pencils

Save the tiger - Print Ad

Devanagan (23 pencils | Sat, 2008-06-14 04:19
advert

Advertised brand: WWF
Advert title(s): Save the tiger
Headline and copy text (in English): Its becoming harder to see

Advertising Agency (Name, City, Country): MAA, Chennai, India
Art Director: Devanagan
Copywriter: Aarthi

Cheers,

Deva

Comments

funky_frogii's picture 2142 pencils
funky_frogii | Sat, 2008-06-14 11:30

change the caption..........
its good

love anything creative
http://addot.blogspot.com/

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Devanagan's picture 23 pencils
Devanagan | Fri, 2008-06-27 07:39

Thanks for your comments,

Cheers,

Deva

ivan's picture
ivan | Sat, 2008-06-14 17:12

What's the relevance of the eye chart?

Devanagan's picture 23 pencils
Devanagan | Sun, 2008-06-15 23:16

The visibility of the tiger becomes harder.

Cheers,

Deva

rebelscum's picture 1867 pencils
rebelscum | Mon, 2008-06-16 11:57

weak dude.

____________________________________________________________

"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca

____________________________________________________________

I have thousands of points and $1.50 so I'm off to Starbucks

Devanagan's picture 23 pencils
Devanagan | Fri, 2008-06-27 07:40

Thanks for your comments,

Cheers,

Deva

rebelscum's picture 1867 pencils
rebelscum | Mon, 2008-06-16 15:47

.

____________________________________________________________

I have thousands of points and $1.50 so I'm off to Starbucks

nileshsingh's picture 110 pencils
nileshsingh | Mon, 2008-06-16 05:00

done before times n times

krautland's picture 2465 pencils
krautland | Mon, 2008-06-16 18:18

I don't know about that but if you do find an example, kill this one instantly.

consider simplifying the art direction. make it look just like an eye chart. there is no need for tiger stripes and changing the font and registration of the type makes the connection harder to make.

Devanagan's picture 23 pencils
Devanagan | Fri, 2008-06-27 07:40

Thanks for your comment,

Cheers,

Deva

Devanagan's picture 23 pencils
Devanagan | Fri, 2008-06-27 07:43

Thanks for your comment,

Cheers,

Deva

thirty6chambers's picture 1468 pencils
thirty6chambers | Mon, 2008-06-16 18:32

it's been done fairly recently. check the cannes archive maybe 2 years back. if i remember correctly, it was to fight against domestic violence. instead of words or letters, there were images of spousal abuse done in the style of the restroom icons.

Devanagan's picture 23 pencils
Devanagan | Fri, 2008-06-27 07:41

Thanks for your comments & info,

Cheers,

Deva

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