Save the tiger - Print Ad




advert

Advertised brand: WWF
Advert title(s): Save the tiger
Headline and copy text (in English): Its becoming harder to see

Advertising Agency (Name, City, Country): MAA, Chennai, India
Art Director: Devanagan
Copywriter: Aarthi



Comments

Funky_Frogii's picture

change the caption..........
its good

love anything creative
http://addot.blogspot.com/

Thanks for your comments,
Cheers,

Deva

ivan's picture

What's the relevance of the eye chart?

The visibility of the tiger becomes harder.

weak dude.

____________________________________________________________

"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca

Thanks for your comments,
Cheers,

Deva

.

done before times n times

I don't know about that but if you do find an example, kill this one instantly.

consider simplifying the art direction. make it look just like an eye chart. there is no need for tiger stripes and changing the font and registration of the type makes the connection harder to make.

Thanks for your comment,
Cheers,

Deva

Thanks for your comment,
Cheers,

Deva

thirty6chambers's picture

it's been done fairly recently. check the cannes archive maybe 2 years back. if i remember correctly, it was to fight against domestic violence. instead of words or letters, there were images of spousal abuse done in the style of the restroom icons.

Thanks for your comments & info,
Cheers,

Deva