Save the tiger - Print Ad


Submitted by Devanagan on Sat, 2008-06-14 04:19.

advert

Advertised brand: WWF
Advert title(s): Save the tiger
Headline and copy text (in English): Its becoming harder to see

Advertising Agency (Name, City, Country): MAA, Chennai, India
Art Director: Devanagan
Copywriter: Aarthi

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Comments

Funky_Frogii's picture
Submitted by Funky_Frogii on Sat, 2008-06-14 11:30.

change the caption..........
its good

love anything creative
http://addot.blogspot.com/

Submitted by Devanagan on Fri, 2008-06-27 07:39.

Thanks for your comments,
Cheers,

Deva

ivan's picture
Submitted by ivan on Sat, 2008-06-14 17:12.

What's the relevance of the eye chart?

Submitted by Devanagan on Sun, 2008-06-15 23:16.

The visibility of the tiger becomes harder.

Submitted by rebelscum on Mon, 2008-06-16 11:57.

weak dude.

____________________________________________________________

"I saw a subliminal ad executive once, but only for a second." - The Wright
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Submitted by Devanagan on Fri, 2008-06-27 07:40.

Thanks for your comments,
Cheers,

Deva

Submitted by rebelscum on Mon, 2008-06-16 15:47.

.

Submitted by nileshsingh on Mon, 2008-06-16 05:00.

done before times n times

Submitted by krautland on Mon, 2008-06-16 18:18.

I don't know about that but if you do find an example, kill this one instantly.

consider simplifying the art direction. make it look just like an eye chart. there is no need for tiger stripes and changing the font and registration of the type makes the connection harder to make.

Submitted by Devanagan on Fri, 2008-06-27 07:40.

Thanks for your comment,
Cheers,

Deva

Submitted by Devanagan on Fri, 2008-06-27 07:43.

Thanks for your comment,
Cheers,

Deva

thirty6chambers's picture
Submitted by thirty6chambers on Mon, 2008-06-16 18:32.

it's been done fairly recently. check the cannes archive maybe 2 years back. if i remember correctly, it was to fight against domestic violence. instead of words or letters, there were images of spousal abuse done in the style of the restroom icons.

Submitted by Devanagan on Fri, 2008-06-27 07:41.

Thanks for your comments & info,
Cheers,

Deva