Ads of the World is a commercial advertising archive and community showcasing the best and most interesting creative work worldwide. More
We want your brains!Check out the AotW-R Creative Competition
Deadline extended till Dec 15!
Subscribe
Save the Tiger
Submitted by Shel-Man on Thu, 2008-05-15 03:42.
"The Last Stripes we'll see on photographs, beer cans and Tigger too."
Advertising Agency: DraftFCB + Ulka, Mumbai, India
Creative Director: Haresh Moorjani
Art Director: Rajesh Sutar
Copywriter: Sheldon Sequeira
Published: May 2008
| Attachment | Size |
|---|---|
| T2.jpg | 522.65 KB |
Comments
I don't understand the visual or the line. Beer cans? Tigger? Must be some good hash in India.
I was given 15mins to come up with a line. So I came up with this one.
Well I'm wondering if at least the TG will get the message (by TG I mean people who drink Tiger Beer while watching Winnie the Pooh cartoons!)
Feel free to bash this ad. All kinda comments will be useful to me.
If you can suggest a more suitable line, it'll be helpful.
@Davosk - There is some fkin brilliant hash in India man!
Could you send me some cause I'll need it to help you save this ad.
Well its about saving the tiger from extinction.
The art guy made this visual, which shows the tiger stripes across the world map. The idea was -- "Let these lines/stripes not be wiped off from the world."
That was the idea.
But I didn't want it to reflect the visual directly. So I decided to write a line that would be more of an afterthought when the tigers did get extinct.
So hence the last tiger stripes we will see after the tigers go extict will be on the photographs of tigers, the cans of Tiger Beer and on the Winnie the Pooh cartoon character Tigger.
I did this because if I reflected the visual it would be like pleading to the person who saw the ad. Pleading like saying, "Please save the tiger... otherwise it will die!" I prefer the morbid way of saying, "Well the tiger's death is inevitable... and all you'll have is photos, beer cans and Tigger." Then its up to the viewer to make the decision to do something about it or not.
This is nothing, but just another visual gag that somehow mixes images of the world map and tiger.
No insight. Just a design on paper. Sorry, but this neither saves a tiger, nor wins an award.
Post new comment