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There's definitely something in the thought. But you need to say it in a more engaging way.
The first one drops out a bit. Maybe a flintstone or a match or something? A question... why are thrown back into the stone age if we use too much electricity?
I haven't seen this campaign on streets or newspaper in Bahrain, but I think this is nice and conceptual for this country.
Ivan Raszl, admin of AotW