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no no...methaphers are shit, especially positive ones like this...ah no
Step one: Learn what a metaphor is
Step two: Learn how to spell it properly,
Step three: Kill yourself.
I think you have a great opportunity to make a refreshing ad here, this is not the one.. Keep it up.
I don't think that's all that bad - he's demonstrating what the lights do to the road. sony is using visual metaphors all the time (see all the fallon tv ads). it works as long as you keep it closely tied to reality. this is close enough for me. do two more.
All the type above the road is unnecessary. delete it completely. same goes for all the junk around the brand name. give an indication for what the product is and that's it.
Mindhunter: i do not think this ad is that bad. `i like, shows product benefit and in an eye catching way askon you are just a punk. Do something better then talk crap.....
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