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Need input, dudes

For ReaLime concentrated lemon juice.
For cooking, alcoholic drinks, etc.

Need input, dudes
drunk dave's picture
drunk dave
Activity Score 1066

Reminds me a lot of the Heineken campaign - bottle smashed, bottle opener about to mug bottle. But nice thinking. Must be other executions that you can reinforce the jealousy of other flavourants. Bit of an oversell though, can salt really be replaced with lemon juice? Not sure it can.

rikitiki's picture
rikitiki
Activity Score 630

i hear you, dd. I was/am trying to define the product as both underappreciated and indispensable...
the other seasonings are 'jealous' of ReaLime's versatility ("All-Purpose..")

Too complicated a message/concept?
I know i could think of more wacky situations for "Them" to hate ReaLime, but i don't want to execute a concept that is unclear or with holes....

Perhaps the line needs changing?

chintan ruparel's picture
chintan ruparel
Activity Score 1516

this is nice... like the art

~ old habits die hard, older ones never do ~

rikitiki's picture
rikitiki
Activity Score 630

anybody else? weighter? modal? whitespace? ivan? adabortion? anybody?

weighter's picture
weighter
Activity Score 744

I dont know... it doesnt really hit me particularly well... but theres nothing i really dislike either. I tend to concur on the 'oversell' comment maybe. Sorry i couldnt be of more help on this one.

Modal Writer's picture
Modal Writer
Activity Score 333

I love the positioning, i've never seen an ad for lime juice as a seasoning, it's smart thinking. As for the ad itself, like where you're trying to go, personifying the lime juice and it's "enemies" but it's too over the top for me, without being particularly funny. So stick with the thinking, but come up with tons of ads for it, and the genius will strike.

adabortion's picture
adabortion
Activity Score 615

Please post smaller file sizes. It helps save time.

TRICKY's picture
TRICKY
Activity Score 3954

since you are using western humor why dont you push the art to become western midwest humor ...ex blazzing saddles, wild wild west or you can go balck humor ....tim burton movies style etc if you are not convinced just give a try ...and good luck

The man who stops advertising to save money is like the man who stops the clock to save time

adabortion's picture
adabortion
Activity Score 615

I like the thought, but seems like a borrowed idea from a big brand. Probably due to the Western style. Maybe other popular scenarios would help, like Spice Gang kidnapping ReaLime, Spice "aliens" abducting ReaLime, and so on and so forth. Up to you my friend.

TRICKY's picture
TRICKY
Activity Score 3954

you wanna push it more make your ad ...wallace n gromit style hahah the idea 's good the execution has to follow it

The man who stops advertising to save money is like the man who stops the clock to save time

Pouts's picture
Pouts
Activity Score 703

i think the photoshop work is not so good, you need to pay att to the details the idea is OK

rikitiki's picture
rikitiki
Activity Score 630

i'm a copywriter buddy.
but i agree, i'll pay more attention to the details...my line needs work.

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