Possible MINI advertising... what do you think?

not possible.

what, are you serious, and whats a mini got to do with racism

This could be for any car brands.

...
http://alvinpck.deviantart.com/gallery/

You just destroyed the brand.

Pete2, can you add something positive with that?
kaka, I thought it was obvious, but maybe it isn't... MINI has always been known for the two color mix. Mixing colors = Against racism.
alvinpck, few are the cars with two colors, so, it couldn't really be for any car brand.
regrat, could you explain why is it not possible?

Mini is a very successful brand that has been nurtured very carefully over the years. It doesn't need to stick its neck out and take on these kinds of issues. Consumers love the lighthearted nature of this brand. It has a very unique personality that stands for fun. What you are doing is changing that personality. That's not the brand I know. Now the brand is compromised.

1. already famous brand. you are competing against the strongest work they have. this does not outshine them.
2. racist ad, as other have said.
3. not at all unexpected, intriguing, surprising idea.

kill the puppy.

Sometimes is good to touch on the wound, precisely using the "fun" factor that you've correctly pointed out as one of MINI's main characteristics. We have different opinions about the broadening vision a brand may achieve. I don't know if you have seen La Vita è bella, it is an intense Drama, but Roberto Benigni gives it the right touch, it's clearly his performance that makes it just a great movie.
As you can also see, we can discuss different points of view without being unpleasant, and that's why I've asked you if you had something to add.

Regards to all,
Citro

Actually, I thought my second response was quite constructive and not in the least, too harsh. So when I see stupid shit like this, I'm going to say what needs to be said, the way I want to say it. So don't preach your crap to me. P.S. I don't give a shit about a movie no one's ever heard of, and what the hell does it have to do with Mini anyway? You don't even explain the connection. There, I just fucking added something positive.

Pete2, your second response was quite constructive, and that was what I meant to say when I wrote: "As you can also see, we can discuss different points of view without being unpleasant, and that's why I've asked you if you had something to add." If you have not added anything positive, I would not have answered back. You haven't understood it that way, maybe I've explained myself wrong, my apologies for that. As in what regards a movie no one has ever heard of, I believe you are not quite right, as it is a well known movie. Here it is:

http://en.wikipedia.org/wiki/Life_is_Beautiful

The connection you say I haven't made is actually pretty simple. Serious and fun can coexist.

So, if you want to pass a serious message using a fun channel and vice-versa, in my opinion, you can do it, and sometimes, it is actually more effective than through the "right" channels.

You may criticise all you want, but please, at least respect other opinions.

krautland:

1 - What were the famous before they were famous? Were they born famous and ingenious?
2 - Racist ad? Isn't it the opposite?
3 - It's quite funny you mention that hence I browse MINI forums and have access to many of the MINI publicity, as well as the other members, and I often hear things like: Much better than the original! Dude, you're clearly in the wrong line of work! Things like that...

Look mate, I've now seen two pieces of work from you and I want to help you get on with your life and find something productive to do with it. My advice, don't waste your time in this business – you are NOT going to make it in advertising. It's nothing to be ashamed of. Same applies to Shehzad.

advertising is not about being provocative for provocative sake. you must understand the brand. which clearly you don't.

frog123,

advertising is not about being provocative?

"There... that one caught my attention." Have you ever heard that phrase?

you must understand the brand. which clearly you don't.

Yeah, I guess that, even though I'm a MINI driver, you are far more qualified than I am on the brand knowledge issue.

krautland,
1 - empty statement. save that kind of stuff for pr reps.
2 - no, it isn't.
3 - those people have no clue.
look, you wanted a crit and you got one. this ad stinks. don't believe me? well, put it in a book and apply for a job at a creative ad agency. try to get yourself hired at wk forchrissakes. good luck.

1 – It is not an empty statement, it is the truth. Before you were know in the business, you were a stranger… period!
2 – IT ISN’T A RACIST AD, IT’S QUITE THE OPPOSITE.
3 – Of course, they have no clue hence they do not share the same opinion that you do.

I’m not applying for a job at a creative ad agency, but DO believe me, if I wanted, I’d get one. You are talking as if I was trying to steal your job. Does it itch so much that an amateur might actually have very good and innovative ideas?

These are the comments withdrawn from a MINI forum in a topic solely dedicated to MINI advertising (yes, the real one), when I’ve showed them my work, and remember, the topic was about MINI REAL advertising so, even as mere human beings, they must have a clue what they’re talking about:

“Listen up, dude, I think you’re clearly in the wrong profession. Have you sent anything to BMW’s creative department?”

“Awesome!”

“Holy shit :O!”

“It’s really cool, Citro, but coming from you that is kind of normal, dude”

“Whow, my friend… it’s really potent! You should send it to BMW with rights”

“Citro, great message, as above stated, you’re clearly in the wrong profession”

“Very good! Well thought!”

“Really, really good”

“Impeccable”

“Probably one of the best MINI ads I’ve ever seen! Fantastic! Imagination, good sense and humanism. Congratulations, Citro.

What really pisses me off is that I came here as an amateur showing my work, and despite writing my ass off to explain the idea and try and have a healthy discussion, many of the comments I’ve got were just PLAIN stupid, without any content (this one isn’t for you, krautland)

Here… I let you another possible MINI publicity. I’ve just changed the original phrase that was “Attention, pilot is a MINI driver”.

And don’t forget, if I didn’t handle constructive critics very well, I sure wouldn’t be here wasting my time writing all this.

http://www.ulinks.com/plumbingschools-plumbingcoursebecomeplumber.htm

read carefully: i wrote - advertising is not being provocative FOR PROVOCATIVE SAKE. you can be provocative but it must be on strategy.

on another point, while you are a newbie, you've forgotten, or are unaware, that many of the people replying/critiqueing your idea are senior creatives from some of the world's largest agencies. many of whom are award-winners too.

how will you ever learn if you are so defensive?

if advertising is really your passion, i suggest more humility. you will grow faster with less pain.

1- still empty pr waffle blubberspeak. you'd make a great assistant account executive. can you say "woooonderful?"
2- dude, it's racist. it would get you into serious trouble in a place like the US. it's not smart enough to make a deeper comment than being obviously racist.
3- well, trust your friends then. they have already proven their merit.

>>but DO believe me, if I wanted, I’d get one
HAHAHAHAHAHAHAHAHA

go ahead, show your shit to some mini fanboys, they'll give you great advise on what a great ad is. go ahead. hey, I know... submit it to some award shows. it's actually not that expensive, you could probably make a student submission to the one show for around $100. good luck!

let's talk about the plane: you are not saying anything about the car. it's an empty statement. what am I supposed to understand? that the mini is long, carries a bunch of people, that it can fly, too? the point of a mini is that it's fun, that's their marketing position. you completely missed that but borrowed heavily from the art direction of their campaign, which ties you to the strategy.

you're a lost cause. I see no future for you in advertising.
none at all.

try with the olympic games (5 colors, 5 minis)

I’ll try to answer to all...

special k, very good hint… Have you come to it all alone, or did you have some help?

mith85, “This is as absurd as accusing MINI of *being* racist for having one colour cover the surface of the car considerably more than the other colour, instead of 50/50.”

How much have you got in the logic exam?

krautland,

“1- still empty pr waffle blubberspeak. you'd make a great assistant account executive. can you say "woooonderful?"”

Still the truth, no matter what you say. Do you want to perform an IQ test? Maybe you’d be surprised. :)

“2- dude, it's racist. it would get you into serious trouble in a place like the US. it's not smart enough to make a deeper comment than being obviously racist.”

So, you’re the ultimate judge, the one that defines whether it is smart enough or not, right? Sorry… I disagree… and don’t forget, the World doesn’t stop on US borders.

“3- well, trust your friends then. they have already proven their merit.”

Proven their merit? You don’t even know what they do for living but, as they don’t agree with you, their opinion is… SHIT! Who’s biased, now?

“let's talk about the plane: you are not saying anything about the car. it's an empty statement. what am I supposed to understand? that the mini is long, carries a bunch of people, that it can fly, too? the point of a mini is that it's fun, that's their marketing position. you completely missed that but borrowed heavily from the art direction of their campaign, which ties you to the strategy.”

Thought you were smarter and the association would be transparent for you…guess I was wrong!
Have you ever seen a sticker on an old car saying: “My other car is a Porsche!”
Do I still need to explain the idea?
So, the official sticker on the plain said: Attention, pilot is a MINI driver. So, where does the “official line” speaks more of a car than mine “My other plane is a MINI”?
Sorry, but for me, your argument is weak!

frog123,

“read carefully: i wrote - advertising is not being provocative FOR PROVOCATIVE SAKE. you can be provocative but it must be on strategy.”

Being provocative WAS part of the strategy… we might have a brand with different “trends”, so to speak.

“on another point, while you are a newbie, you've forgotten, or are unaware, that many of the people replying/critiqueing your idea are senior creatives from some of the world's largest agencies. many of whom are award-winners too.”

You might be seniors, award-winners, etc… that doesn’t give you (and this is not directed at you) the right to write as you write, and worse than that, it gives the responsibility to write with solid arguments more than any other, or at least, is should! Krautland, for instance, says he works in the business and that he is this and that, but rather remain anonymous, and doesn’t that come in handy, specially when you’re short on arguments…
“how will you ever learn if you are so defensive?”

I do learn, when someone is willing to teach rather then just try to knock you out, with no apparent reason. If they expected me to shut up and say “Yes, sir” without debating they were pretty wrong. When I no longer have arguments to stand for, then, I’ll shut up, but listening to some nonsense crap as I’ve heard, that won’t make me stop, that’s for sure. And if someone doesn’t mind reading all the thread, he will be able to say who started in the offensive and who presented valid arguments. My word speaks for itself, and I’m proud of it.

“if advertising is really your passion, i suggest more humility. you will grow faster with less pain.”

It is not a matter of passion here, it is about a discussion, about argumentation. I can’t help finding funny the fact that you accuse me of lacking humility. One question: How many did really worry on giving an honest and constructive critic? So, you still think I should be more humble? Am I the one with the wrong attitude?

Regards to all,
Citro

lost cause....

kid,

1- you never spoke "the truth" or even "a truth" for that matter. grow up.
2- racist. rrrrracist. rrrrrrrrrrracist. I thought the ad was racist but if you can't see it, you must be one yourself.
3- I know they are not in advertising.

"Have you ever seen a sticker on an old car saying: “My other car is a Porsche!” Do I still need to explain the idea?"

YOU don't understand that idea. you tried to borrow interest and fell flat on your face. you haven't realized what those stickers are.

I don't have the right to write what I want to? consider reading up on this here.

I REALLY hope you will try to get a job with those ads. I really really do. that would be so funny.

i don´t believe that colors is the real benefit of mini. try something else.

please comments about this ad
http://adsoftheworld.com/forum/exhibition/bic_pen_ad