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Check out the Cannes Lions 2008 Grand Prix Press Winning Campaign by DDB, SA.

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Submitted by spoonyluv on Mon, 2008-05-12 07:57.

This was made for the Rhino Awards
The Rhino Awards is a design competition which features RollAd - ad space on trucks

Submitted by Davosk on Mon, 2008-05-12 08:34.

This is cool but reminds me more of Wii the way he's standing up to play. Of course there would be no cable.
anyway I like it.

Submitted by spoonyluv on Mon, 2008-05-12 09:00.

thanks
the point with "no cable" is almost right cause the ps2 have wired controller the ps3 not

Submitted by Olafski001 on Mon, 2008-05-12 11:44.

cool!
but like davosk said, he should be sitting in a sofa

- Here I should have written something smarter -