SAVE TREES

A very big WTF?

davosk Where the F*** are you from?
greece, ryt.... so jus shut your f***ed up mouth and open your shitty brain.

do u know abt the indian culture...no.... so why the f*** do u comment.

at many places in India the trees are worshipped, wherein women take rounds of the trees enchanting hymns.

so DAVOSK....its better u learn some and then comment.

as for the ad...its not really grt.

Davosk... i hope u got a f***ing gud answer.
we guys r here to comment on works so that people learn from it and not to abuse the creator and the creation.

Thanks uninvited guest. I really appreciate the way you defended our effort.

...

It is very sweet of uninvited guest to go one step ahead and explain about the culture etc. Hence I was just appreciating the gesture, being thankful.

We have a ritual where married women worship the banyan tree and pray for their husband's long life. With trees disappearing so fast, soon Indian women will have to look for a substitute, which is electrical lamppost in this case. (We cannot abolish this custom as it may mean contempt of our culture.) So, saving trees could actually help us save our culture.
We Indians are extremely proud of our rich heritage and can go to any extinct to protect our culture. Hence this route will appeal to most Indians and motivate them to plant more trees.

Hope I have cleared all your doubts. BTW I don't believe advertising is about defending yourself or your ads.

All things said and done, I quite like the art.

Thanks 'twelve_noon' for your suggestion. As per your advice I have added the required explanation. Hope it makes more sense now.

your comments 'twelve_noon'???????????

hehehehe

Thanks Davosk.

thanks Davosk. from 'WTF' to 'nice art', you have come a long way. I am glad.

hey Davosk u got the idea behind the ad.
Mission accomplished.

as for priyanka...keep the gud wrk rolling..... cheers.....

hehehehe...I agree good ads don't need any explanation!
I am waiting for Ivan's opinion

Joaquin de Camble Guamble

Is a good idea, but very very local, so i've learn that a very very good idea has to be understand it for anyone, anywere, so, i'm afraid the idea is good, but not relevant for people out of India. The art is good, but look the girls, one of them is very very white, maybe you can work on that contrast or light. cheers!

i like it priyanka. its a new crack on save trees nice. keep it up!!!!!!

nice it is as simple as ABC ...i liked it

copywriter
OXYGEN mumbai
Early to bed, early to rise, work like hell and advertise

Ekach baini 9wari ka ghatli?

who cares if this ad is not relevant outside India.....even if population here in India can get this and take sum action in this contxt....its successful...don't 4gt India is 2nd most populated country in the world!
BTW nice work priyanka...... :)

Congrats Priyanka! For so many comments!

idea is nice and new but priyanka u shouldd have put in more effort in graphic designing. GD is poor.

creative director
www.topnotch.co.in

I am a copywriter...an ideator, not a graphic designer. (If you see the credits, you will know) & I believe my art partner has done a marvelous job here. Thank you parvej.

Hello,

I like the way of thinking.
But if you see practically, result of ad is not that much because this is sub use of trees.
This is not focusing on the problem what exactly happen when there is no tree.
(Still women alive.) May be common people take it lightly?
About the color- it looks cool just like noting is happen. May be increasing red makes more effective. That what I am thinking.

Amit

If i have to justify my ad...i may say there are more than 10000000000 ads trying to show what will happen in absence of tree. Hence one more ad saying the same will have no impact. Sub use of tree is almost ignored, which is equally important in country like India. If you see television, importance of Tulsi etc. has increased like nobody s business. Infact I was thinking of extending the campaign using Tulsi situation.

Women are alive, but soon their husband might die, as they are not worshiping banyan tree any longer. n for an Indian woman it is a big deal. N I believe we have to play the mind game if you have to induce people to do things that they don't want to do.

Red colour is just too predictable. This green gives it a serious tone in a subtle way. at the same time it has connotations with tree.

Anyways its my justification. i buy your point. thanks amit.

Let's plant more trees. So people can stop making ads like these that require such long and stupid arguments.

Ms. Aanth,
BBDH, Vietnam

Hey very nice thought!
l like the thought but i think execution is lacking somewhere

I am an Indian. A hardcore culture walla. A rather decent communicator. And i think this layout didn't deserve so much attention. Davosk was, in all his ignorance, absolutely right. I wonder if the multitude you are talking about will get it at all. So who have you made this ad for? Don't give us shit about our culture.Stop talking like the VHP and BJP. If you want to see a good "save trees" as go here: http://adsoftheworld.com/media/print/wwf_tree?size=_original

The idea is ridiculous. The execution is that of an illiterate adguy/gal (for god sake look at the photo shopped women). WTF, loud n clear, is absolutely the thing to say in cases like these? WWWWWWWWWWWWWWWWWWWWWWWWWWWTTTTTTTTTTTTTTTTTTTTTTTTTTTTFFFFFFFFFFFFFFFFFFFFFFFFFFFFf hehehehehehe.

Looks like it's back where it began, full circle. I don't think any trees were saved as a result of this ad being canned or arse licked.
Here's another ignorant comment from me. Why is that a devils' fork stuck it the ground? Hahaha.

Priyanka, what about making a new ad?

Though i have posted several ads after this one, people refuse to get over it. We have thought of extending this concept...save trees, save culture is a controvertial thought if not powerful one. hence i am sure people will notice it.

We may have to go for a shoot, n it may take some time...but people, beware...we are coming back with an extention of the same thought.

wat about commenting on my coca cola ad...

it's very great idea, work bit on art work.

Pro: nice visual and idea
Con: only works for localized place, in this case India

"Mediocrity knows nothing higher than itself, but talent instantly recognizes genius."-Sir Arthur Conan Doyle

sorry man.. bad idea, very bad artdirection, they seems fine and happy with the situation, but mainly very bad artdirection u need to work more on the visual

hey priyanka.. though the concept is good but still u'v followed a "safe route".. tell me one thing.. if all the trees hav b'n cut off, y d women are volving around "an electric pole". putting a tradition part was good to connect it with emotins but still the logic is missing.. hope u'l try n do better next time..:)

I like the idea.
The art direction I don't.

Maybe if the electric lampost was on the ground rather than on stone it would be a bit stronger.

Idea is fantastic!!!
but the look and feel of this festival (Vat savitri) wot we say in India,
is entirely missing. The bridal make up of the women is missing.
This festival is very happening..... that particular puch of festivity is
missing.....

hey! Priyanka Sabnis.

i saw and read the comments who has u got and i m still loughing. What is this bulsht now i m feelng i m in a stock market and wathching fight of bull and bear. Ok leave it. i m cmpletly not agree with this idea we r losing tree but we r not mad. y we'll worshipp an electric poll.

i know we are crazy for worship but not mad yaar.
so u can show only platform or a big hole center of platfrm, or u can show a artificl tree (any tree) and one thing more dat women r lookng very happy with d situation.....

hv u heard the indian (urdu slogan)dat is like dis "paristhis ki aadat to boot ko bhi khuda bana deta hai"

so if u r agree with dis slogan den electric poll is ok or not den should ................................

saan

Thank you all for putting across your point loud and clear.
Mr. Sanjeet Sanyal, I don't know what you do but I am expecting you to be either an account servicing executive or a client. At times you should just see the essence of the ad
I know for sure that even if we don't have trees, we will never worship electric pole. And that’s exactly the reason why I have used it in my ad. While we were brainstorming we had actually considered women revolving around furniture or other things that are made from trees but then we rejected it ourselves...thinking as this seems impossible, it will attract more attention. and I think we have succeeded in doing so.

very very local idea...

Is being local bad? (especially in the 2nd most populated country, India)

good thought!
but think cannes don't think ABBY! :)

Thank you Viresh! Point noted.

(On a philosophical note) I was thinking of 'inducing people to plant more trees'.

hey killer work priyanka! i cnt think of a better way 2 reach out 2 indians wid this message.
keep it up!

hey priyanka congrats...this ad of yous is back on the top again.
i liked it...but think u can still do better than this. it shows !

u got a hell lot of comments.

----
Beesting AKA "Uninvited Guest" (thatS when i didnt had time to log on & post comments)

keep the gud wrk rolling!!!

oh...what a pleasant surprise beesting!
Thanks once again for defending my attempt. will surely put some more ads soon.

this is my 50th comment...he he he!

thank you people!!!

hey i m here once again after a long time. ok no problem if u think ur ad is great. but just stop and think ur subject is "SAVE TREE" and den think once again. people wants a strong visual with strong bodycopy. all d people who is here and passing d ideas not cuts trees so they can understand but those people who actually cuts trees can't get u and one thing more dont be happy dat u got lots of comments. d only reason dat is, u r girl. and i think u know better humen tendency. u can see really great and better ad but few people notice dem............ nyway if u r happy. dont thik dat wat people says. "always listen to ur heart"

changezi
hey everybody u guys need to see the ad in the indian context. and i see it working really fantastically. but ur ad looks weak in terms of art direction if the ritual is one of festivity it should have the look of it and other point to be noted is that women clearly look to have been placed there around the pole it doesn't have the originality i mean look at the lighting that looks completely of the other environment don't u think so priyanka. sorry one more thing i forgot to point out is the pole doesn't clearly seem to be made of wood. idea is grt but execution needs hell lots of improvement.

Hey Sanyal...please grow up. we are here to showcase our work and thats it. People here, think much above sexual biases.
I am dead sure even if i were an ugly guy, like you...my work would get recognised.

please think before you comment on other people's intentions sweety...

k sty happly on ur world. ur ad is great ur idea is xclnt u r breakng all d barriers.

i think u shd hv shown the women worshipping something made of wood...maybe a cut down tree or something...nice concept btw..

priyanka dnt waste time replyng al d idiotic comments.......ur work is very gud!

brilliant concept
like the idea

~~~~•~~~~•~~~~
Nitin Sarkar

Thank you everyone.

Interesting idea!

I can't believe this is still around. Get over it.

shall i just delete it?

priyanka yaar ab kisi tarah band karo isse.... :)

Wtf. go for 100 comments

I think it's a record breaking post...with 66 comments...Thank you all!

PEOPLE PLEASE STOP POSTING ANY MORE COMMENTS

OK. ...oh shit that makes 67.

ha ha Nice concept !

Think, Act, Invent.

good idea...
but really bad artwork.

brilliant concept
like the idea

liked it! nice!

Think, Act, Invent.
http://captonjohn.deviantart.com

Very good concept an execution. the tradition in india are very close to nature.(trees, birds, fruits etc.) and your ad shows the irresistable decline in both the layer ! so if we dont save the trees we have to compromise with our tradition too. thats my interpritation. n ways, very good observation!

thank you people...i am amazed tht the ad is still around...

Davosk...are you watching?

Can't believe this one's still around... :P

i'm search the key word "funny" and comes this ad.

so, whats so funny??

I was the first to comment on this and I'm determined to be the last. That makes 79.

please ivan remove the ad from here and gift it to a museum:)

81.

not again!

max comments are not on ad:)83

I don't care if you all hate me for doing this.........84!!!!!

this ad is still doin the rounds!!!!!

idea's there. terrible execution
i must say. women photographed in
stark daylight, forced on to the
gloomy looking background.

but why are they praying in the desert?
could've been buildings or urban landscape.
imagine the miles these women walked.

poor art direction too.

WTF - 85

i cant believe this is ad is being discussed again and again!!!
--
Everartz

oh man...I take it as an honour!

i guess i should start writing a thank you speech now n post it when this ad completes 100 comments.

Its funny! it really is!

(davosk...your turn now)

he he hehe hehehehe hehehehe.........88

if this is an advertising stunt for miss sabnis herself...then it's genius!

He [Michelangelo] himself claimed to speak to no one, to "have no friends, and don't want any." -(http://hlla.com/reference/mb-bio.html)

it is clear to all over world.i think no ..but good idea execution good ..

Amazing how much this "discussion" brandishes how little we really care to know about things outside our borders.

I hope a lot of you never have to work on international campaigns.

I have to congratulate you priyanka_sabnis, I think you're the first one in the exhibition to get enough comments to require a second page. This is the only thing in the forum I find comment worthy today. Bravo.

Amazing. Apparently we're so NA-centric that we'd say an ad is "local" because it only "works" in a country the freaking size of INDIA.

It's a gorgeous, thoughtful ad. Learn from it, people.

great Ad...would like to see some more work ? are they posted?

All the best :-)

98!

99..........................

phew...............100!!!!!!!!!!!!!!!1

phew...............100!!!!!!!!!!!!!!!

Pan ekach baini 9wari ka nesli?????

Thank you bullz eye and all the lovely people who have helped this ad achieve this peak.

I would soon post a thank you speech that I have already written in this honour.

till then thanks a ton!

PS: Ojas, ekach bai ne 9wari nesli aahe, depicting the deterioration of Indian culture.

Mrs Piryanka, are you going for a world record?

guys STOP.

else i will start cutting down the trees.....

I have been silent for the last 200 days, now I'll have to speak out!.
You guys will you please take a break? There are one million other ads posted recently, check out!!!
I appreciate Davosk for igniting such an amazing criticism.
Good job Priyanka.

107:

I'm with Davosk. outside the target it makes no sense, but the art is beautiful, even if the photoshopping IS ass.

UNINVITED GUEST: Lay off the ginseng or grow a thicker skin. Either way, get the fuck over yourself.

____________________________________________________________

"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca

It's nice to feel part of something.

he he he...here comes the long awaited speech...It deserves one for sure. It is a record in itself for all the posts on adsoftheworld.

so here it goes...

I am speechless…I was really not expecting this so soon…but this victory is a team effort, I could have never got it alone. So, I would want to take this opportunity and thank all those people who were a part of this...

I would like to thank...

1. Davosk, for being there through out. Through all thiks and thins. No matter what people said…he stayed around and contributed in his own way.

2. Uninvited guest, for defending my ad and for giving me his/ her sincere opinion

3. Ivan, for giving me such a great forum. (unfortunately he chose to stay away from this ad, but never mind, he has done more than required by just giving me a platform like adsoftheworld.

4. My parents, (who often undergo high blood pressure and panic attacks when they hear about the most fucked up industry ADVERTISING) for being extremely courageous, tolerating my erratic timings in order to support me and my decision of perusing advertising.

5. My bosses and art partner, who kept rejecting my not-so-bad ideas, tried my patience, forgave my mistakes and didn’t give up on me even when I gave up on myself. ( I miss you guys a lot)

6. My pet, JOJO, for loving me selflessly even when I hardly spare any time for him.

7. My beloved brother, granny and friends for listening to my crappy ideas until the wee hours and coming up with crappier ones.

8. Hotel Meena, for feeding us world’s oiliest and most unhygienic food at midnight, which often makes me feel like Aishwarya Rai in Dhoom 2.

9. All the creative minds of the world who spared their precious time and gave me an honest opinion about this ad and helped me think better.

10. Last but not the least…GOD. I think I am seeing the light and my tunnel is about to end.

Thank you all…I dedicate this honour to all of you.

PS: I look forward to have your encouraging support for all the future endeavours. We have a long way to go guys.

PSS: Please don't kill me...i had to do it.

CONCEPT & IDEA WISE THE AD IS VERY NICE & INNOVATIVE... LIL WEAK IN EXECUTION...

BUT OVERALL GUD WORK PRIYANKA... KEEP DIS SPIRIT UP...

NICE JOB... I WANNA SEE MORE JOBS OF URS LIKE DIS IN FUTURE.

CHEERS :)

Sohail
Visualiser, Purple Focus, Indore

CONCEPT & IDEA WISE THE AD IS VERY NICE & INNOVATIVE... LIL WEAK IN EXECUTION...

BUT OVERALL GUD WORK PRIYANKA... KEEP DIS SPIRIT UP...

NICE JOB... I WANNA SEE MORE JOBS OF URS LIKE DIS IN FUTURE.

CHEERS :)

Sohail
Visualiser, Purple Focus, Indore

At comment number 79 I said I was determined to be the last to comment here. Now that this is back at the start of the forum, some smart arse will come along now and overide my attempt. Let's see.
Cheers.

Hey priyanka!
Are you still wid da sudler?

hi, wats up!

not with sudler anymore. they fired me as i kept writing more comments on this post. he he he
why r u so inquisitive bout it? thinking of applying there? go ahead. its a cool place to be.

cheers!!!

Hi Priyanka.

good idea. realy good one

hey davosk... I am glad to see people like himanshu_vision who are still discussing/complementing the ad here which proves that it is not a general chat room, where people talk to me one on one.

I remembered I saw this ad. And comment it. Almost a year ago?

hi priyanka..d same picture i seen in google. i guess u hav used same one.:0

priyanka i seen same picture in google..i guess u hav used same one..m i right/ :0

I am sure you couldnt have seen this pic on google. we have shot it. in door as well as outdoor.
I know this the best as my mother n i have actually modeled for this ad. so there are absolutely no chances of we picking some picture from somewhere

have you lost it? the link is of the same ad. it's my ad. you are making absolute no sense. n now i am angry

AMIT HAS LOST CONTROL OVER HIS HEAD I THINK, AFTER SEEING YOUR AD PRIYANKA.

Dennis
CD
www.dzineden.blogspot.com

is that a good sign or a bad one?

Bad photoshop

Priyank i have seen your advt many time and really appriciate your efforts i really like this advt gr8 gr8 thought and ufcourse for a good cause.
Kind regards
Raheel Patel
Director
Designdialogue
+91-9979873283

..............

very good but common ad

Advertising is the art of making whole lies out of half truths.”

sarthak
mumbai

i dont care people criticising rudely, they r just ignorant of cultures and even advertising. They all r fake critics,
So don't mind pryanka. I liked the idea.

no..
its
"no.91"

Priyanka,

Whatever these people say.. Good work... Remember, "a bad workman, blames his tools"..

oh my my!!!

this one is still around.... kudos!!

he priyanka...how u doing? so u hv left sudler....whr u now?
but his one is still her...almost an year.

and hie Davosk...u remember me....
me...your long lost freind...how u doing....
i m back after a long..long break.

and as far as this ad is considered....there's nothing left to say...

so guys lets chat here....

hope to hear from u two soon....

Bus!! Ab Ye dil mange more pepsi!!!!
AAaaaa...aha!!

Advertising is the art of making whole lies out of half truths.”

sarthak
mumbai

NIce idea

Detailed field surveys show that most of the Delhi roads have limited surface soil for the trees to grow. This bit of bare earth is also being covered with a thick layer of impermeable concrete and tiling to make pavements. Tiling right upto the tree trunk severely hampers air and water absorption. The roots near the surface get destroyed, the trunk cannot expand properly and this ultimately affects its growth and even survival. This is not all. On a typical summer day, the tiles get heated to high temperatures and scorch the root system.
-------------
albertjames
social network advertising

Thank you for such interesting insight. This can really help me make another great ad.

hey!
Are u really interested in making ads on social issues?
if yes,i think u must participate in concerned communicator award in INDIA.Concerned Communicator Award is one of the country’s major social print advertising award based on philanthropic issues .last year 21 countries participated in the 10th CCA.winning entry is given US$11000 and there are 12 special mention and best50 category also, all these entries are published in Rajasthan Patrika.
11th international CCA is coming soon.if u are interested You may send your query at cca@epatrika.com

Priyanka - it is good concept (not of the advert) of increasing thread in your post. When you post your work and invite the comment - don't over excite and give replies to those comments which goes against your creative. Creative is creative can have good or bad effect on the viewer's mind. Just feel good and concentrate on making more good when you get positive and also feel good and try to improve if someone comment bad. We are from the art community, we cannot over react the way you did. There are others also in the credit line, we haven't heard anybody's voice.

Sorry if I am harsh, but I feel so I said, your way of creative is good but some how the destiny has not been achieved what it should be. Your more hard work surely will pay you.

All the best.

why would anyone worship trees...???
dont tell me coz they provide food...!!!
coz then you'l hav to worship every second thing of the world including Mcdonalds KFC :)

Fuck me sideways, are we STILL talking about this thing?!?

____________________________________________________________

"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca

i so agree with o.m.
one more thing.. is there is ppl that worship trees ??? i mean for real ??
if u think it's a god then do ur god need advertising campaign to be saved ??
think ppl pls . think

A very big WTF?

wow too many comments for a sad ad

I'm getting close to 4000 points.

its a great thut!

Highest comment on a post award goes to priyanka.
i wondered some idiots cant understand this ad

hey priyanka...writer or art?

-Kishore

hi priyanka. can i have ur cell phone #? please

Priyanka... we dont need these kinda ads.. we've a culture thats embedded through ages to protect and respect our nature.... only few westerners like Devosk need these gyan on saving trees, animals etc.. this ad is like "swoosh over their head"..which is not of their capacities... try another what they understand..

Anil

hey hi,
a real nice pc of work, what a thought, it depicts d future.....

i think you should send your entry to social print advertising award organized in India.
11th International Concerned Communicator Award which is open for entries.

The winner gets to win a cash of US $ 11,000. there is no entry fee for this.

Guess u wud like to try ur chance. all u need to do is fill in the entry form, attach ur ad and send it to cca@rajasthanpatrika.com.

u can visit www.concernedcommunicatoraward.org for more details.

priyanka sabnis

you ad is so sexy just like you.... thanks we have a brain with sexy face. i think you have a so much experience with a electric pole. which kind of electric you can afford...

hi priyanka
i like your idea. very good. this ad not for those people who cann't understand hindu philosophy & cultural. In terms of copywriter's thought it self very strong. Save Tree is global issue, i think you have to take another root.

thanks