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pizza hut. Delivered Hot

Pizza Hut. Delivered Hot!

drunk dave's picture
drunk dave
Activity Score 1066

Very nice idea. Although I'm waiting for the queue of people going, 'I don't get it, please explain'.

Minimum's picture
Minimum
Activity Score 1490

thinking outside the box. Very nice thought going on. Although I would go for a bit less of the blurring. It's a bit overblurred

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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

Stigset's picture
Stigset
Activity Score 1454

I love it : )

chintan ruparel's picture
chintan ruparel
Activity Score 1516

hmm...big idea and they're nice...bt with a twist could b better

~ old habits die hard, older ones never do ~

drunk dave's picture
drunk dave
Activity Score 1066

I don't think you need a twist at all. Maybe different art direction ( a sense of a helmet, could have steamed glasses and the rest clear, etc.) But a twist? I think the idea is plenty strong.

weighter's picture
weighter
Activity Score 744

nice idea

weighter's picture
weighter
Activity Score 744

maybe give it a try using the steamed up glasses approach... have 1 finger wiping a section of the glasses clear? I got it right away, but its a bit unclear right now in a sense ;)

msred's picture
msred
Activity Score 491

I like that idea. good concept.

Endeio's picture
Endeio
Activity Score 270

Work hard on the execution, man. This is a good idea. Put it in your book.

salamandos's picture
salamandos
Activity Score 1947

does not work for me at all. don't see a connection between the blurred image and the heat.

Copy_Can's picture
Copy_Can

In a sea of pizza chains that deliver cold pizzas, I'm glad Pizza Hut made an ad saying that their pizza is delivered... hot.

Now if that's not a competitive advantage, I don't know what is.

ripster's picture
ripster
Activity Score 152

who of you wants to cushion my balls if i create an ad saying that AUDI is selling cars with 4 tyres

the concept here is pure idiocy and heat is showed with distortion. the blurry images just show me that the delivery guy is on drugs or the pizza has too much hot water (not crispy any more)

weighter's picture
weighter
Activity Score 744

Nobody was praising the execution. Its VERY obvious he meant to show heat, and most people said he needs to show that better...

So i guess that leaves you and your balls to yourself. pay attention before being so damn abrasive. Its a nice idea, try starting with that.

ripster's picture
ripster
Activity Score 152

no that was not my point. Why should he communicate heat for a pizza delivery???

maybe it's me, but where is the sense in showing something that is so natural. I'm not ordering a pizza every week, but for the 3 numbered amount of pizzas that have been delivered to me in my life, maybe 2 or 3 were lukewarm.

weighter's picture
weighter
Activity Score 744

Well the strategy may be open for crticism, but from my locale, smaller pizza shops have fewer orders and thus longer waits for deliveries due to fewer delivery cars, so a larger busier place may have a USP like this that appeals to a percentage of customers. I get where you're coming from though, you just didn't communicate it well earlier, maybe it was the balls talk that confused me.

ripster's picture
ripster
Activity Score 152

hehe i was irritated by "big idea"-comments

Minimum's picture
Minimum
Activity Score 1490

*DING* *DING* *DING* *DING* *DING*

We have a new contestant for the game! Enter now and win your verry own "I am a douchebag" award!

Contestants:
DaPrankster
TRICKY
ripster

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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

Sick-of-adS's picture
Sick-of-adS
Activity Score 250

CALL FOR ENTRIES NOW OPEN
post your best comments and win!

www.freefightadvertising.com

you make a good copywriter "Minimum" :)

ripster's picture
ripster
Activity Score 152

thanks for the award, Minimum, but i don't care until i have any metal in my young hands :)

it's still a lame concept

just my few cents to parry Bedi, try to focus on the real features, characteristics or usps and if not try to create an idea around usage, users, etc. I just find that a hot pizza idea will not crush any CD or potential buyer, unless its very very creative. For this case, unfortunately, it's not.

much luck

Conceptual-eye's picture
Conceptual-eye
Activity Score 99

Hey ripster, a couple of years ago, Pizza Hut launch a campaign with the promise "If it's not warm, it's free" I was like WTF is that? if you don't bring a hot pizza I'll surely won't pay for it and even more, I won't order pizza at Pizza Hot anymore.
After a couple of executions they changed the line to something like "The hottest pizza". Well, it's different now, they're selling something that Domino's or any other brand doesn't.

I know it's obvious you must get a hot pizza, but as I said "It's a benefit (cuz it's the hottest)" and here we have a great thought and pretty nice executions.

Good luck!

Minimum's picture
Minimum
Activity Score 1490

Sorry man, your criticism was OK, but I'm getting a bit tired of people just cursing and behaving rude. You could've made your point and still remain polite. Now with the Dash thread going an all, let's just say I'm a bit oversensitive towards rude-ness

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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

avebane's picture
avebane
Activity Score 30

Well i go along with good idea needs better execution, lessen the blur, the single wiping would be a good idea

pixelbomb1's picture
pixelbomb1
Activity Score 2555

next time i go to a bar i choose the one next to a pizza place that delivers so when i get too drunk to drive i will order in and hitch a ride home. %-|

then if it's a girl delivering, it's even hotter.

Sincerely,
Arnold Santillan
714-206-2459

parry bedi's picture
parry bedi
Activity Score 32

well thanx guys i appriciat the comments .. needed them badly ... i got 70% postive .. so thinking on giving it a better exicution.... lets see il post them soon... thnx all...!

keep rulin' :)

longtooth's picture
longtooth
Activity Score 52

You could try showing a delivery car with foggy windows and in front of a house.

esotericusername's picture
esotericusername
Activity Score 313

nice

aj_stone1981's picture
aj_stone1981
Activity Score 482

Very nice. And a different take. My congrats.

Eugens's picture
Eugens
Activity Score 2624

Strategy is flawed. That's not something to communicate about pizza hut.

drunk dave's picture
drunk dave
Activity Score 1066

What, speedy delivery. Sounds like something I'd like to hear when ordering a pizza.

Eugens's picture
Eugens
Activity Score 2624

it communicates "pizza delivered hot". that's what they all do - or they won't have any clients.

aj_stone1981's picture
aj_stone1981
Activity Score 482

But it's brand reinforcement. It also says, if you want a hot pizza then it will have to be delivered fast. So in turn saying hot pizza is another way of saying fast delivery, it's a nice way of saying something different.

Plus, it just keeps pizza hut synonymous with 'hot pizza' which although you may think this is a given, it's still a good thing to advertise.

Eugens's picture
Eugens
Activity Score 2624

when you order pizza you know you'll get it hot. it's like an ad advertising a movie and saying that you'll see all of it. Of course you'll see it complete, that's what you payed for. It's redundant, that's all.

Minimum's picture
Minimum
Activity Score 1490

no thats not the case. In fact there are a lot of crappy pizzaplaces who deliver and when they actually manage to get to your home, the pizza is cold. It happens alot. So saying that these pizzas are warm is like saying: We deliver how it supposed to be done

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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

Eugens's picture
Eugens
Activity Score 2624

saying that we deliver this pizzas warm is like saying: we do what we were supposed to do anyway. If i got a cold pizza delivered i would 1. return it and 2. never order at that place again.

if I saw these ads for pizza hut I would not order anything from them because they're trying to make me think that DOING THEIR JOB is such a big deal that needs advertised.

rainman's picture
rainman
Activity Score 267

I think you just reinforced the idea...
"If i got a cold pizza delivered i would 1. return it and 2. never order at that place again."

Eugens's picture
Eugens
Activity Score 2624

not really. that was a common sense remark. no pizza chain in this world would ever bring cold pizza. they all bring it hot. the ad, although smart and creative, doesn't really put the brand in the correct light. that's all.

tamer samy's picture
tamer samy
Activity Score 681

Very nice idea but very poor execution, it needs a lot of fine tuneing.

hanygnaeem's picture
hanygnaeem
Activity Score 33

a good concept

melkiades's picture
melkiades
Activity Score 14

nice

jorge21's picture
jorge21
Activity Score 307

OJO ::::: Is good idea but is common I have seen similar ideas like for example Popes lays that to a boy them it dims the lenses so that they were picates.

dans-hq's picture
dans-hq
Activity Score 40

I think this is a fantastic idea.

At first i was a little confused as to what it was, but with a little further observation i can see.

I believe with abit more finetuning this would be a fantastic executed piece. Say, having a person in the door way smiling and a pizza hut box just in the lower section of the shot and some delivery guys glove wiping steam from his visor. instead of a blur actually use steam. With abit more dedicated time and a photographer, this would look superb.

Do not follow where the path may lead

Go instead where there is no path and lead a trail

Ralph Waldo Emerson

brandsurgeon's picture
brandsurgeon
Activity Score 693

Where's Michaelangelo's comment?

BrandSurgeon

Most times, worst enemies used to be best friends...

Jonra's picture
Jonra
Activity Score 43

I'm not sure if the blur is right. You know how the steam off hot asphalt looks? That would seem more accurate.

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