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kloomsch's picture 3 pencils

Pepsi Mini

advert

the new pepsi mini.

Comments

Davosk's picture 4439 pencils

I don't get it, are you trying to show that it's a small can compared to a real straw?

xyz's picture 23 pencils

Because it's a short can, you don't need to use the long end of the straw. He's suggesting you flip the straw around and insert the short bendable end of the straw into the can. This is really subtle. I'm surprised I got it. I like the clean layout but it might read faster if you show someone using the straw. You don't need to show the entire face. Barely get the mouth on the page. It will then be obvious that the straw is backwards. But let's see if most people get it before you consider making changes.

Davosk's picture 4439 pencils

I get it now, it didn't register that the short end was to go into the can. It is subtle and a clean layout, now I like it but what is yeni?

Guest's picture

shut up Davosk

Stigset's picture 1461 pencils

Sorry I didn't get it, maybe lipstick around the long end would help

MarceloG's picture 826 pencils

Very nice, kloomsch. But as Stigset said, try lipstick around the long end!

Congrats. It's a good idea. It works. And what's "yeni" again?
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In God I trust

Cooldust's picture 2 pencils

"yeni" means new in Turkish. I like the idea, it's simple and clever.

burnhard's picture 395 pencils

I think it's perfect. No lipstick needed. Makes you think. Great idea man.

hang-the-dj's picture 1270 pencils

I agree, whatever you do, do not put lipstick on it. People will get it.

It's cool.

fersvax's picture 1210 pencils

I LOVE IT!!!! excellent execution and nice resource.

FER.

Username's picture 153 pencils

i get it without lipstick, but u can try, nice idea congrats!

miko1aj's picture 1390 pencils

Yes - i'm with these who prefer no lipstick. Very nice.

WhereIsMyBackPay's picture 179 pencils

This is a very late comment but I love this one. :P

bullzeye's picture 198 pencils

very good :)

ibeg2differ's picture 441 pencils

Very nice. Can someone tell me how to get such clean gradients?

WhereIsMyBackPay's picture 179 pencils

You mean the background gradient of this ad? I think he used Illustrator's mesh tool. But I could be wrong. It has the same effect though.

rebelscum's picture 1867 pencils

that's. Fucking. Awesome.

Insight everywhere. I could never wrap my head around paying full price for half as much product. Kudos on getting around that :)

____________________________________________________________

"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca

____________________________________________________________

I have thousands of points and $1.50 so I'm off to Starbucks

Guest's picture

Execution is not proper,it is tough to get the idea,

Vaaa's picture 103 pencils

very nice

Guest's picture

2/10

NASEERov's picture 30 pencils

didn't get it... but once I did, I liked it.

WE REACH THE SKY

Guest's picture

nice!
it made me laugh
it's nice and simple
I think with low-involvement products like pepsi you can afford to be this flippant, and have a bit of fun

Guest's picture

lol, nice idea.

DEEPBLUEZERO's picture 11 pencils

Like this , smart and fun:)

DESIGN IS LOVE.

CC3's picture 559 pencils

Really nice idea here, nice job

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Good is the enemy of great.

soms's picture 374 pencils

briliant, nice. very good. clap

ss

clubjas's picture 222 pencils

really cool ad.
but it took some time to register the idea.

innovative promotional giveaways - www.jasgift.com

HellasLover's picture 351 pencils

very clever idea but a so-so execution. An ad that makes you think that hard is a bad ad (execution). At first glance it seemed like the can was so small that it's invisible, which is too "mini" in a bad way.. What i would do i place the mini can on top of the top part of a regular soda where only the top half part of the regular can is showing. If you have to use the straw, and since it's a good idea you should, just put the short end of the straw inside the mini can so we get the idea.

and no lip sticks please, enough "sex sells" ads

"I don't live in Greece, Greece lives in me..."

Guest's picture

cute n gud
i appreciate it!!!

bvital's picture 100 pencils

brilliant piece of work, believe me just leave it as it is...............no face, no lipsticks...plz.......its so cute....

bvital

everartz's picture 5344 pencils

good work... ;)

| Everartz |
Art direction and old school death metal.
www.everartz.blogspot.com | myspace.com/inkill

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