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cmotan's picture 167 pencils

paper bag

advert

I'm from Bulgaria.

It's a paper bag for a bulgarian beer called 'Shumensko'.

The case printed on the bag gives us the so
called "how-this-granny-can-carry-the-effin-beercase?!" effect.

Comments are wellcome!

23 Comments

krautland's picture 3204 pencils

wow, that's pretty neat. congrats.

FreshID's picture 30 pencils

And someone keep saing that creativity is always the same...thanks for the good work.

apotherix's picture 4 pencils

I'm really liking this one - it actually looks like the case with the perspective. Great idea.

peachy's picture 8 pencils

i love it. although it probably looks a bit less awesome from any other angle. now ironic would be if there actually was beer in the bag...

http://peachycoupons.com

BFB's picture 929 pencils

Well, this is better than what I saw on teh front page today. Thanks. :)

Banner2k5's picture 558 pencils
eugenius's picture 396 pencils

not bad... keep it up!

clairec's picture 256 pencils

Haha, I like the sentiment here. If only that much beer was as easy to carry!

Very nice. I love clever placement.

cmotan's picture 167 pencils

thank you all!

you can check some stuff here:
http://noblegraphics.eu

peace

drunk dave's picture 1066 pencils

Looks great, but is it a light beer? And if it's known, then fantastic, otherwise who cares that a granny can carry the case unless it's for an energy drinks etc.

cmotan's picture 167 pencils

it's not a light beer.
just in bulgaria 6-packs are not very popular and
buying a whole case with 20 beers is widespread here.

so 'We distributed paper bags that turned pedestrians into free outdoor ads.
The optical illusion of people carrying with ease a case of beer in one hand,
entertains onlookers, as well ad the actual bag owners.', if you prefer:)

Olafski001's picture 1156 pencils

actually drunk dave sounds like he knows about it.
it would have been great for smthing like "new and lightweight beer case"

now its just a (clever) gimmick.

Wordnerd's picture 6617 pencils

nice, dude! for me, you don't need this energy drink stuff. if that's a popular beer, it's fine. don't need to put more information into that idea

Righteousone's picture 755 pencils

good idea. + it inspired me to something, so thanx :-)

cmotan's picture 167 pencils

Thank you all for the comments and suggestions!

Just to let you know - we received two silver awards (one in OOH and another in Design) for this project at the Bulgarian Advertising Association Festival last week.

scottshepard's picture 34 pencils

It's easy to carry that much beer...in your belly. It's just hard to walk.
This rocks. Friggin funny to see the older ladies carrying those bags. It actual made me look up the beer on google. Now I want to find some. So it works.
Great Job

Dalbir Singh's picture 561 pencils

Nice idea guys...

Dalbir
www.AdOfDaMonth.com

cocochiller's picture 146 pencils

Okay, but please elaborate. It has the "woah, what?" effect when you would see this in real life, but you just have a Granny carrying this around town? Or is this a bag that you would give away in liquor stores. I think this is an okay idea that definitely needs to be blown out in a full campaign, not enough as a stand alone book piece. Keep going with it.

hillaryfisher.info

cmotan's picture 167 pencils

Cocochiller, we actually distributed the bags to people... and no, not just grannies
I guess this is a flaw in our presentation board - we probably should have shown younger people carrying it as well. Thank you for the suggestion to make it a part of a whole campaign. It does make sense I guess.

cmotan's picture 167 pencils

yo yo!

we won epica bronze
& eurobest silver
with the beer-case bag.

http://www.epica-awards.com/pages/results/2008/agency01139.html
http://www.eurobest.com/winners/design/index.cfm?award=3

have a nice day

Martijn's picture 1884 pencils

Cool, congratulations! The idea is good so you deserve it!

CreatEve's picture 503 pencils

Nice innovation
Today ad world needs this type of innovation to safe environment.
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"Consumer is not a Moron; she is your Wife"

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"I am what I was before, now I want to be what I am not"

Guest's picture

"really nice"

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