111 pencils 
I'm from Bulgaria.
It's a paper bag for a bulgarian beer called 'Shumensko'.
The case printed on the bag gives us the so
called "how-this-granny-can-carry-the-effin-beercase?!" effect.
Comments are wellcome!
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Comments
wow, that's pretty neat. congrats.
And someone keep saing that creativity is always the same...thanks for the good work.
I'm really liking this one - it actually looks like the case with the perspective. Great idea.
i love it. although it probably looks a bit less awesome from any other angle. now ironic would be if there actually was beer in the bag...
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Well, this is better than what I saw on teh front page today. Thanks. :)
good work. :)
www.bahonsadvertising.co.uk
not bad... keep it up!
Haha, I like the sentiment here. If only that much beer was as easy to carry!
Very nice. I love clever placement.
http://crabbitcopy.blogspot.com
thank you all!
you can check some stuff here:
http://noblegraphics.eu
peace
Looks great, but is it a light beer? And if it's known, then fantastic, otherwise who cares that a granny can carry the case unless it's for an energy drinks etc.
it's not a light beer.
just in bulgaria 6-packs are not very popular and
buying a whole case with 20 beers is widespread here.
so 'We distributed paper bags that turned pedestrians into free outdoor ads.
The optical illusion of people carrying with ease a case of beer in one hand,
entertains onlookers, as well ad the actual bag owners.', if you prefer:)
actually drunk dave sounds like he knows about it.
it would have been great for smthing like "new and lightweight beer case"
now its just a (clever) gimmick.
nice, dude! for me, you don't need this energy drink stuff. if that's a popular beer, it's fine. don't need to put more information into that idea
good idea. + it inspired me to something, so thanx :-)
Thank you all for the comments and suggestions!
Just to let you know - we received two silver awards (one in OOH and another in Design) for this project at the Bulgarian Advertising Association Festival last week.
It's easy to carry that much beer...in your belly. It's just hard to walk.
This rocks. Friggin funny to see the older ladies carrying those bags. It actual made me look up the beer on google. Now I want to find some. So it works.
Great Job
Best Regards,
Scott Shepard
www.scottshepardphotography.com
www.scottshepardphotography.blogspot.com
Nice idea guys...
Dalbir
www.AdOfDaMonth.com
DaMon
www.AdOfDaMonth.com
Okay, but please elaborate. It has the "woah, what?" effect when you would see this in real life, but you just have a Granny carrying this around town? Or is this a bag that you would give away in liquor stores. I think this is an okay idea that definitely needs to be blown out in a full campaign, not enough as a stand alone book piece. Keep going with it.
hillaryfisher.info
Cocochiller, we actually distributed the bags to people... and no, not just grannies
I guess this is a flaw in our presentation board - we probably should have shown younger people carrying it as well. Thank you for the suggestion to make it a part of a whole campaign. It does make sense I guess.
yo yo!
we won epica bronze
& eurobest silver
with the beer-case bag.
http://www.epica-awards.com/pages/results/2008/agency01139.html
http://www.eurobest.com/winners/design/index.cfm?award=3
have a nice day
Cool, congratulations! The idea is good so you deserve it!
Nice innovation
Today ad world needs this type of innovation to safe environment.
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"really nice"